{"id":65675,"date":"2017-10-10T11:58:16","date_gmt":"2017-10-10T09:58:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=65675"},"modified":"2017-10-10T11:58:16","modified_gmt":"2017-10-10T09:58:16","slug":"campana-de-publicidad-digilosofia-santander","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=65675","title":{"rendered":"&#8216;Digilosof\u00eda&#8217; plasma el posicionamiento del Santander"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-65676 size-full\" title=\"Campa\u00f1a-de-publicidad-Digilosof\u00eda-Santander\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/10\/Campa\u00f1a-de-publicidad-Digilosof\u00eda-Santander.jpg\" alt=\"Campa\u00f1a-de-publicidad-Digilosof\u00eda-Santander\" width=\"690\" height=\"400\" \/>La nueva <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a de publicidad<\/a> del Santander trasciende el mensaje comercial para fijar en la mente de los consumidores el posicionamiento digital del banco.<\/strong><\/p>\n<p>Ha sido la agencia El Laboratoria la encargada de acu\u00f1ar el t\u00e9rmino \u00ab<strong>Digilosof\u00eda<\/strong>\u00ab, con el que la entidad bancaria quiere expresar una <strong>filosof\u00eda centrada en el cliente<\/strong>, con la tecnolog\u00eda puesta al servicio de las personas y no al rev\u00e9s, dispuesta para ayudar a resolver\u00a0las gestiones del d\u00eda a d\u00eda de una manera r\u00e1pida y sencilla, \u00abhablando poco y solucionando mucho\u00bb. La idea transversal del mensaje es que <strong>sea el cliente el que decida c\u00f3mo, cu\u00e1ndo y d\u00f3nde relacionarse con el banco<\/strong> y dedicar su propio tiempo a lo que considere m\u00e1s importante.<\/p>\n<p>Empleados reales del banco han sido los elegidos para protagonizar la campa\u00f1a de publicidad.\u00a0 En las diferentes piezas audiovisuales, digitales y gr\u00e1ficas se destaca el <strong>uso cotidiano de la tecnolog\u00eda<\/strong>, tanto en la actividad profesional de estos empleados, como en su vida personal para disfrutar m\u00e1s de sus aficiones. De esta manera el banco consigue transmitir las \u00faltimas funcionalidades digitales de una forma cercana y clara.<\/p>\n<p>&nbsp;<\/p>\n<p>Las diferentes ejecuciones de la campa\u00f1a se est\u00e1n difundiendo ya en todos los <strong>medios online y offline<\/strong> (TV, prensa, radio, medios digitales y redes sociales), adem\u00e1s de cubrir todos los escaparates de su red de oficinas y tener prevista una estrategia de acciones especiales que ir\u00e1 desarroll\u00e1ndose a lo largo de las pr\u00f3ximas semanas y meses.<\/p>\n<p><iframe title=\"&quot;Digilosof\u00eda&quot;- La filosof\u00eda digital del Santander- &quot;Corredora&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/zvnjQMMGdhc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de publicidad del Santander trasciende el mensaje comercial para fijar en la mente de los consumidores el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-65675","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a de publicidad Digilosof\u00eda del Santander-IPMARK<\/title>\n<meta name=\"description\" content=\"La nueva campa\u00f1a de publicidad del Santander, titulada &quot;Digilosof\u00eda&quot;, comunica el posicionamiento customer centric y tecnol\u00f3gico de la entidad bancaria\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=65675\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a de publicidad Digilosof\u00eda del Santander-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La nueva campa\u00f1a de publicidad del Santander, titulada &quot;Digilosof\u00eda&quot;, comunica el posicionamiento customer centric y tecnol\u00f3gico de la entidad bancaria\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=65675\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-10T09:58:16+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=65675#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=65675\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"&#8216;Digilosof\u00eda&#8217; 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