{"id":65663,"date":"2017-10-09T17:25:07","date_gmt":"2017-10-09T15:25:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=65663"},"modified":"2017-10-09T17:25:07","modified_gmt":"2017-10-09T15:25:07","slug":"cuentas-publicitarias-movistar-publicis","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=65663","title":{"rendered":"Movistar conf\u00eda a Publicis Groupe su comunicaci\u00f3n en Centroam\u00e9rica"},"content":{"rendered":"<p><strong><img decoding=\"async\" class=\"aligncenter wp-image-65664 size-full\" title=\"movistar-cuentas-publicidad-Centroam\u00e9rica\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/10\/movistar-cuentas-publicidad-Centroam\u00e9rica.jpg\" alt=\"movistar-cuentas-publicidad-Centroam\u00e9rica\" width=\"690\" height=\"400\" \/>Movistar ha confiado a Publicis Groupe sus<a href=\"https:\/\/ipmark.com\/agencias\/cuentas\/\"> cuentas <\/a>de publicidad en los cinco mercados centroamericanos en los que\u00a0opera: Panam\u00e1, Costa Rica, El Salvador, Nicaragua y Guatemala. Al mismo tiempo, el grupo de comunicaci\u00f3n ha anunciado el nombramiento de Fernando Bellotti y Fabio Mazia como m\u00e1ximos responsables de la estrategia creativa de Movistar en todos los pa\u00edses latinos en los que el operador global presta servicios.\u00a0<\/strong><\/p>\n<p>\u201cEl objetivo de esta integraci\u00f3n es construir una comunicaci\u00f3n consistente en la regi\u00f3n y, por extensi\u00f3n, una marca \u00fanica y poderosa\u201d, ha se\u00f1ala <strong>Xabier Olazabal, chief client officer de Telef\u00f3nica<\/strong> en Publicis Groupe y CEO de Publicis Espa\u00f1a.\u00a0 Publicis Groupe trabaja para Movistar desde hace m\u00e1s de 10 a\u00f1os en diferentes \u00e1reas\u00a0en Latinoam\u00e9rica, de hecho fue la agencia que realiz\u00f3 el <strong>lanzamiento de la marca en todo el mundo<\/strong> en el a\u00f1o 2007.<\/p>\n<p>Fernando Bellotti y Fabio Mazia m\u00e1ximos responsables de la<strong> estrategia creativa de Movistar en los diez mercados latinos<\/strong> donde el grupo presta servicio a la compa\u00f1\u00eda de telecomunicaciones. Un nuevo \u201chub\u201d creativo se establece en Argentina, dando soporte con el mejor talento e ideas a los equipos locales para garantizar y asegurar los objetivos creativos marcados para los pr\u00f3ximos a\u00f1os.<\/p>\n<p>Antes de la unificaci\u00f3n de esta regi\u00f3n, las cuentas publicitarias del operador\u00a0 eran\u00a0manejadas localmente por un n\u00famero de agencias pertenecientes a diferentes grupos, lo que supon\u00eda un inconveniente en cuanto a la aplicaci\u00f3n de sinergias tanto operativas como financieras. A partir de ahora, el grupo trabajar\u00e1 para Movistar desde su hub regional, denominado <strong>Publicis One<\/strong>.<\/p>\n<figure id=\"attachment_65665\" aria-describedby=\"caption-attachment-65665\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"size-full wp-image-65665\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/10\/cuentas-publicidad-Movistar-Publicis-Groupe-Bellotti-Mazia.jpg\" alt=\"cuentas-publicidad-Movistar-Publicis-Groupe-Bellotti-Mazia\" width=\"345\" height=\"157\" \/><figcaption id=\"caption-attachment-65665\" class=\"wp-caption-text\">De izquierda a derecha, Fabio Mazia y Fernando Bellotti.<\/figcaption><\/figure>\n<p><strong>BELLOTTI Y MAZIA<\/strong><\/p>\n<p>Con el fin de aunar sinergias y avanzar de forma consistente en el posicionamiento que la marca lanz\u00f3 en 2016, Fernando Bellotti, CEO de Publicis One en Argentina, y Fabio Mazia,\u00a0\u00a0actual director general creativo de Publicis Argentina, liderar\u00e1n el discurso y la estrategia creativa de la compa\u00f1\u00eda de telecomunicaciones desde el nuevo hub argentino. Ambos tienen una larga trayectoria dentro de Publicis Groupe y han desarrollado campa\u00f1as premiadas internacionalmente para clientes como Renault, Samsung o Movistar.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Movistar ha confiado a Publicis Groupe sus cuentas de publicidad en los cinco mercados centroamericanos en los que\u00a0opera: Panam\u00e1, Costa<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-65663","post","type-post","status-publish","format-standard","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Cuentas publicitarias de Movistar en Centroam\u00e9rica para Publicis Group<\/title>\n<meta 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