{"id":64683,"date":"2017-09-06T12:38:20","date_gmt":"2017-09-06T10:38:20","guid":{"rendered":"https:\/\/ipmark.com\/?p=64683"},"modified":"2017-09-06T12:38:20","modified_gmt":"2017-09-06T10:38:20","slug":"agencia-de-medios-wavemaker","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=64683","title":{"rendered":"Wavemaker, la nueva agencia de medios producto de la uni\u00f3n de MEC y Maxus"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"agencia-de-medios-WaveMaker\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-64684\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/09\/agencia-de-medios-WaveMaker.jpg\" alt=\"agencia-de-medios-WaveMaker\" width=\"345\" height=\"176\" \/>Tras la fusi\u00f3n de MEC y Maxus nace una nueva <a href=\"https:\/\/ipmark.com\/medios\/\">agencia de medios<\/a>, contenido y tecnolog\u00eda\u00a0denominada Wavemaker y que se pondr\u00e1 en marcha localmente a medida que la operaci\u00f3n se vaya cerrando en cada pa\u00eds donde operan los grupos WPP \u00a0y GroupM .\u00a0<\/strong><\/p>\n<p>El nombre Wavemaker \u00abhace referencia al movimiento de las olas, la misma ondulaci\u00f3n que sucede cuando los medios de comunicaci\u00f3n,<strong> el contenido y la tecnolog\u00eda se unen<\/strong>, y al movimiento que tambi\u00e9n podemos encontrar en el ciclo de compra de los clientes (purchase journey)\u00bb, se\u00f1alan fuentes de la agencia de medios.<\/p>\n<p>\u201cNuestro prop\u00f3sito es proporcionar a los anunciantes el poder de transformar y hacer crecer su negocio a trav\u00e9s de nuestra obsesi\u00f3n y conocimiento del ciclo de vida del consumidor, y lo importante es hacerlo a trav\u00e9s de la <strong>integraci\u00f3n de la informaci\u00f3n y los datos<\/strong> con [m]PLATFORM, la tecnolog\u00eda patentada por GroupM\u00bb, \u00a0ha se\u00f1alado\u00a0<strong>Tim Castree, CEO global de MEC y Wavemaker<\/strong>.<\/p>\n<p>Por su parte, Kelly Clark, CEO Global de GroupM, a\u00f1ade: \u201cWavemaker es una nueva marca de agencia global con una poderosa propuesta para los clientes. Tim y su equipo tienen el pleno apoyo de la escala, los recursos y la experiencia de GroupM para lograr el liderazgo del sector\u201d.<\/p>\n<p>Wavemaker, que arranca con una facturaci\u00f3n en medios de <strong>38.000 millones de d\u00f3lares<\/strong>, tendr\u00e1 oficinas en 90 pa\u00edses y contar\u00e1 con m\u00e1s de 8.500 empleados. Los principales clientes globales incluyen a <strong>L\u2019Oreal, Vodafone, Marriott, Colgate-Palmolive y Paramount<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tras la fusi\u00f3n de MEC y Maxus nace una nueva agencia de medios, contenido y tecnolog\u00eda\u00a0denominada Wavemaker y que se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-64683","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus<\/title>\n<meta name=\"description\" content=\"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=64683\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus\" \/>\n<meta property=\"og:description\" content=\"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=64683\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-06T10:38:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/09\/agencia-de-medios-WaveMaker.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Wavemaker, la nueva agencia de medios producto de la uni\u00f3n de MEC y Maxus\",\"datePublished\":\"2017-09-06T10:38:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683\"},\"wordCount\":279,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/agencia-de-medios-WaveMaker.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=64683\",\"name\":\"La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/agencia-de-medios-WaveMaker.jpg\",\"datePublished\":\"2017-09-06T10:38:20+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=64683\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64683#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Wavemaker, la nueva agencia de medios producto de la uni\u00f3n de MEC y Maxus\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus","description":"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=64683","og_locale":"es_ES","og_type":"article","og_title":"La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus","og_description":"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.","og_url":"https:\/\/ipmark.com\/?p=64683","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2017-09-06T10:38:20+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/09\/agencia-de-medios-WaveMaker.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=64683#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=64683"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Wavemaker, la nueva agencia de medios producto de la uni\u00f3n de MEC y Maxus","datePublished":"2017-09-06T10:38:20+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=64683"},"wordCount":279,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=64683#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/09\/agencia-de-medios-WaveMaker.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=64683","url":"https:\/\/ipmark.com\/?p=64683","name":"La agencia de medios Wavemaker nace de la uni\u00f3n de MEC y Maxus","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=64683#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=64683#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/09\/agencia-de-medios-WaveMaker.jpg","datePublished":"2017-09-06T10:38:20+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La nueva agencia de medios Wavemaker es fruto de la uni\u00f3n de MEC (WPP) y Maxus (GroupM) y tendr\u00e1 oficinas en 90 pa\u00edses y m\u00e1s de 8.500 empleados.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=64683#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=64683"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=64683#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=64683#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Wavemaker, la nueva agencia de medios producto de la uni\u00f3n de MEC y Maxus"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/64683","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=64683"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/64683\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=64683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=64683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=64683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}