{"id":64506,"date":"2017-08-28T13:23:17","date_gmt":"2017-08-28T11:23:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=64506"},"modified":"2017-08-28T13:23:17","modified_gmt":"2017-08-28T11:23:17","slug":"catalogo-ikea-campana-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=64506","title":{"rendered":"Llega el Cat\u00e1logo IKEA, con campa\u00f1a \u2018cantada\u2019 de McCann  y MRM\/McCann"},"content":{"rendered":"<p><strong class=\"alignnone\" title=\"campa\u00f1a-publicitaria-cat\u00e1logo-IKEA-2018\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64507\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/08\/campa\u00f1a-publicitaria-IKEA-catalogo-2017.jpg\" alt=\"campa\u00f1a-publicitaria-IKEA-catalogo-2018\" width=\"690\" height=\"275\" \/>Se estrena la <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria <\/a>de lanzamiento del nuevo cat\u00e1logo IKEA 2018, del que se distribuir\u00e1n 9,9 millones de unidades por toda Espa\u00f1a a lo largo del pr\u00f3ximo mes. Este a\u00f1o, la publicaci\u00f3n, una de las m\u00e1s impresas de todo el mundo, elige el sal\u00f3n como protagonista y estar\u00e1 apoyada por una app renovada y un landing especial. <\/strong><\/p>\n<p>La nueva campa\u00f1a de publicidad, compuesta de un spot para televisi\u00f3n y diferentes adaptaciones digitales, es una revisi\u00f3n de la presentada el pasado mes de abril, \u201cD\u00edselo cantando\u201d, cuyo mensaje nos recuerda lo dif\u00edcil que a veces resulta aceptar que \u00a0nuestra casa tiene margen de mejora est\u00e9tica y funcional. As\u00ed, ayud\u00e1ndose de una\u00a0 canci\u00f3n pegadiza, se anima a la gente a incorporar peque\u00f1os cambios en la decoraci\u00f3n de la casa para mejorar su d\u00eda a d\u00eda.<\/p>\n<p><iframe loading=\"lazy\" title=\"Campa\u00f1a publicitaria Cat\u00e1logo IKEA 2018-&quot;D\u00edselo Cantando&quot;\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/JmqFvpKty3Y?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>La \u201cUnidad Especial del Cat\u00e1logo\u201d<\/strong><\/p>\n<p>Para dar respuesta a todos los consumidores que en septiembre se preguntan si recibir\u00e1n el cat\u00e1logo en casa, IKEA ha puesto en marcha una campa\u00f1a publicitaria digital de la mano de Good Rebels. La \u201cUnidad Especial del Cat\u00e1logo\u201d, integrada por la pareja de detectives Montoya y S\u00e1nchez, supervisar\u00e1 su distribuci\u00f3n apoyando al departamento de Atenci\u00f3n al Cliente de IKEA en las redes sociales. Tambi\u00e9n se ocupar\u00e1n de las consultas referidas a la publicaci\u00f3n a trav\u00e9s de un <a href=\" http:\/\/www.ikea.com\/ms\/es_ES\/campaigns\/conseguir-catalogo-ikea\/index.html\" rel=\"nofollow\">landing<\/a> que ofrece diferentes v\u00eddeo-respuestas autom\u00e1ticas en funci\u00f3n del c\u00f3digo postal que el cliente introduzca.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64508 size-full\" title=\"campa\u00f1a-de-publicidad-catalogo-IKEA-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/08\/campa\u00f1a-de-publicidad-catalogo-IKEA-2018.jpg\" alt=\"campa\u00f1a-de-publicidad-catalogo-IKEA-2018\" width=\"690\" height=\"275\" \/><\/p>\n<p><strong>Distribuci\u00f3n<\/strong><\/p>\n<p>En total, desde este lunes 28 de agosto y hasta el pr\u00f3ximo 18 de septiembre, alrededor de 500 carteros comerciales, distribuidos en 85 equipos uniformados con la imagen de la marca sueca, saldr\u00e1n cada d\u00eda a la calle para distribuir la nueva edici\u00f3n del cat\u00e1logo en m\u00e1s de 500 municipios y 32 provincias espa\u00f1olas. Geobuz\u00f3n se encarga de esta log\u00edstica desde hace 17 a\u00f1os.<\/p>\n<p><TABLE style=\"margin: 0 auto; background: #E6E6E6;\"><TD style=\"padding:10px;\"><\/p>\n<p><b>Ocho datos que hay que saber sobre el Cat\u00e1logo IKEA<\/b> <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-64509 size-full\" title=\"IKEA-Cat\u00e1logo-2018\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/08\/IKEA-Cat\u00e1logo-2018.jpg\" alt=\"IKEA-Cat\u00e1logo-2018\" width=\"345\" height=\"278\" \/><\/p>\n<p>El Cat\u00e1logo IKEA es una de las publicaciones m\u00e1s impresas en todo el mundo y hay una serie de datos que dan fe de esta afirmaci\u00f3n:<\/p>\n<p>\u2022 \t203 millones de ejemplares en todo el mundo<br \/>\n\u2022 \t72 versiones<br \/>\n\u2022 \t52 pa\u00edses<br \/>\n\u2022 \t35 lenguas<br \/>\n\u2022 \tEl primer cat\u00e1logo impreso de IKEA se public\u00f3 en 1951 en \u00c4lmhult, donde se sigue produciendo actualmente<br \/>\n\u2022 \tEn 2004 se complement\u00f3 con la primera versi\u00f3n digital.<br \/>\n\u2022 \tSu versi\u00f3n 2018 est\u00e1 compuesta de 324 p\u00e1ginas (n\u00famero id\u00e9ntico a 2017)<br \/>\n\u2022 \t1.400 im\u00e1genes<br \/>\n<\/TD><\/TABLE><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se estrena la campa\u00f1a publicitaria de lanzamiento del nuevo cat\u00e1logo IKEA 2018, del que se distribuir\u00e1n 9,9 millones de unidades<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-64506","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria del cat\u00e1logo IKEA 2018-IPMARK<\/title>\n<meta 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