{"id":64373,"date":"2017-08-29T13:00:51","date_gmt":"2017-08-29T11:00:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=64373"},"modified":"2017-08-29T13:00:51","modified_gmt":"2017-08-29T11:00:51","slug":"retail-social-media-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=64373","title":{"rendered":"Las 20 marcas retail que mandan en las redes"},"content":{"rendered":"<figure id=\"attachment_64374\" aria-describedby=\"caption-attachment-64374\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64374\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/social-media-retail-top-20-sephora.jpg\" alt=\"retail-social-media-top-20-sephora\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-64374\" class=\"wp-caption-text\">Sephora es la marca retail que m\u00e1s ha crecido en interacciones.<\/figcaption><\/figure>\n<p><strong>El <a href=\"https:\/\/ipmark.com\/digital\/social-media\/\">Retail\u00a0Social Media<\/a>\u00a0Top20 tiene cinco l\u00edderes indiscutibles: Lidl, Game, El Corte Ingl\u00e9s, Carrefour y Decathlon. Contenidos t\u00e1cticos y de branding son sus palancas de crecimiento en las redes sociales.<\/strong><\/p>\n<p>Este grupo de retailers destaca por su relevancia en social media, seg\u00fan el <strong>Panel Icarus Retail<\/strong> de Epsilon Tecnolog\u00edes que analiza trimestralmente las principales estrategias de las marcas para elaborar un ranking social media. El panel escruta 80.000 contenidos de los perfiles en redes sociales de 119 retailers de restauraci\u00f3n, \u00f3ptica, bricolaje y hogar, deportes, jugueter\u00edas, electr\u00f3nica, distribuci\u00f3n, viajes, moda, belleza, e-retailers y grandes superficies.<\/p>\n<p>En general, la<strong> actividad retail social media<\/strong>\u00a0en Espa\u00f1a sigue viento en popa, con m\u00e1s de 9 millones de interacciones en redes sociales (casi un 10% m\u00e1s que hace un a\u00f1o) y superando los 47 millones de fans.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64375\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/social-media-marcas-retail-Top20.jpg\" alt=\"retail-social-media-Top20\" width=\"690\" height=\"378\" \/><\/p>\n<p><strong>CONTENIDOS, FORMATOS Y REDES<\/strong><\/p>\n<p>Los contenidos que m\u00e1s interacciones suman en el haber de los retailers son:<\/p>\n<p>&#8211; <strong>Contenidos t\u00e1cticos (39%)<\/strong>: sorteos y d\u00edas conmemorativos, sobre todo<br \/>\n&#8211; <strong>Contenidos de branding (39%)<\/strong> asociados a descuentos y productos<br \/>\n&#8211; <strong>Contenidos de valor (19%)<\/strong>, como recetas y tutoriales Do it yourself<br \/>\n&#8211; <strong>Contenidos de corte emocional (3%)<\/strong> relacionados con acciones de Responsabilidad Social Corporativa<br \/>\n&#8211; Las<strong> fotos<\/strong> siguen siendo el tipo de contenido m\u00e1s publicado y con mayor interacci\u00f3n, aunque la clave para generar viralidad sigue estando en los <strong>v\u00eddeos<\/strong>.<\/p>\n<p>Respecto a las plataformas retail social media m\u00e1s rentables hay que se\u00f1alar que\u00a0<strong>Facebook<\/strong> sigue siendo la predominante ya que all\u00ed se genera el 57% de las interacciones de las marcas retail en redes sociales, es decir m\u00e1s de 5 millones de interacciones. A pesar de ello, su peso ha ido mermando, concretamente un 13% en el \u00faltimo a\u00f1o.<\/p>\n<p>Por el contrario, <strong>Instagram<\/strong> ha crecido un 75% y representa ya el 34% de las interacciones, con m\u00e1s de 3 millones. Twitter y Youtube registraron m\u00e1s de 800.000 y 28.000 interacciones, respectivamente.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Retail\u00a0Social Media\u00a0Top20 tiene cinco l\u00edderes indiscutibles: Lidl, Game, El Corte Ingl\u00e9s, Carrefour y Decathlon. Contenidos t\u00e1cticos y de branding<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-64373","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retail Social Media Top20 en Espa\u00f1a-IPMARK<\/title>\n<meta name=\"description\" content=\"El Retail Social Media Top20 de Espa\u00f1a est\u00e1 liderado por los retailers Lidl, Game, El Corte Ingl\u00e9s, Carrefour y Decathlon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=64373\" \/>\n<meta property=\"og:locale\" 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