{"id":64359,"date":"2017-08-22T13:57:15","date_gmt":"2017-08-22T11:57:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=64359"},"modified":"2017-08-22T13:57:15","modified_gmt":"2017-08-22T11:57:15","slug":"anunciantes-mayor-inversion-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=64359","title":{"rendered":"Automoci\u00f3n fue el sector que m\u00e1s invirti\u00f3 en publicidad en 2016"},"content":{"rendered":"<figure id=\"attachment_64364\" aria-describedby=\"caption-attachment-64364\" style=\"width: 691px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-64364 size-full\" title=\"Anunciantes-Automoci\u00f3n-Publicidad-Inversi\u00f3n-2016\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/Ford-Espa\u00f1a-Publicidad.jpg\" alt=\"Anunciantes-Automoci\u00f3n-Publicidad-Inversi\u00f3n-2016\" width=\"691\" height=\"389\" \/><figcaption id=\"caption-attachment-64364\" class=\"wp-caption-text\">Ford fue la marca de automoci\u00f3n que m\u00e1s invirti\u00f3 en publicidad en 2016.<\/figcaption><\/figure>\n<p><strong>Los sectores de <a href=\"https:\/\/ipmark.com\/marketing\/anunciantes\/\">anunciantes<\/a> que m\u00e1s invirtieron en 2016 fueron, por este orden, Automoci\u00f3n, Distribuci\u00f3n y restauraci\u00f3n, Finanzas y seguros, Alimentaci\u00f3n y Belleza e higiene, seg\u00fan el informe de la inversi\u00f3n en medios convencionales de las mil primeras marcas, elaborado por IPMARK y Arce Media.<\/strong><\/p>\n<p><strong>Automoci\u00f3n contin\u00faa en primera posici\u00f3n, y el resto de las posiciones var\u00edan<\/strong>: Distribuci\u00f3n desplaza en su ascenso a Finanzas, y Alimentaci\u00f3n a Belleza. Los primeros anunciantes de estos cinco sectores son, respectivamente, Ford, El Corte Ingl\u00e9s, L\u00ednea Directa Aseguradora, Casa Tarradellas y Nivea.<\/p>\n<p>En los <strong>siguientes cinco puestos<\/strong> se encuentran los sectores de Telecomunicaciones e internet, con Samsung como primera marca, Servicios p\u00fablicos y privados (Dentix), Transporte, viajes y turismo (Viajes El Corte Ingl\u00e9s), Bebidas (Coca-Cola) y Salud (Durex).<\/p>\n<p><strong>Doce sectores incrementaron su inversi\u00f3n en 2016 y nueve la redujeron<\/strong>. Los que m\u00e1s crecieron fueron Cultura, ense\u00f1anza y medios de comunicaci\u00f3n (103,7%), Industrial, materiales de trabajo y agropecuario (34,8%) y Hogar (23,5%). Y los que menos, Energ\u00eda, que redujo su inversi\u00f3n un 22,7%; Limpieza, que la redujo un 8,4%; y Servicios p\u00fablicos y privados, que la redujo un 5%.<\/p>\n<p><strong>Las mil marcas presentes en el <a href=\"https:\/\/ipmark.com\/el-corte-ingles-primera-marca-inversion-publicitaria-2016\/\">informe de la inversi\u00f3n publicitaria en medios convencionales\u00a0de IPMARK y Arce Media<\/a>\u00a0destinaron, en 2016, 2.829 millones de euros en medios convencionales<\/strong>, un 5,87% m\u00e1s que en 2015. Este incremento es menor al registrado en 2015, que fue del 11,64%, y est\u00e1 muy lejano del 30% experimentado en 2014.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64365\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/Inversion-Publicidad-2016-Arce-Media-IPMARK.jpg\" alt=\"Inversion-Publicidad-2016-Arce-Media-IPMARK\" width=\"690\" height=\"390\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>INVERSI\u00d3N POR MARCA<\/h3>\n<p>A Ford, primer anunciante de automoci\u00f3n con 30,3 millones de euros, le siguen Renault\u00a0y Seat, con 29,4 millones de euros, y Nissan y Volkswagen, con 27,7 millones. La lista de los diez primeros se completa con Peugeot, Audi, Toyota, Citro\u00ebn y Opel. Todos aumentaron su inversi\u00f3n en 2016, excepto Peugeot, que la redujo un 6,6%, Toyota (-12,5%) y Citro\u00ebn (-1%).<\/p>\n<figure id=\"attachment_64389\" aria-describedby=\"caption-attachment-64389\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-64389\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/Inversion-Publicidad-Automocion-2017-IPMARK-Arce-Media.jpg\" alt=\"Inversion-Publicidad-Automocion-2017-IPMARK-Arce-Media\" width=\"690\" height=\"441\" \/><figcaption id=\"caption-attachment-64389\" class=\"wp-caption-text\">Los n\u00fameros de posici\u00f3n indican el puesto que ocupa cada marca en el ranking general de las mil primeras marcas por inversi\u00f3n en medios convencionales, tanto en 2016 como en 2015 (n\u00famero entre par\u00e9ntesis).<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Los sectores de anunciantes que m\u00e1s invirtieron en 2016 fueron, por este orden, Automoci\u00f3n, Distribuci\u00f3n y restauraci\u00f3n, Finanzas y seguros,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-64359","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anunciantes con mayor inversi\u00f3n publicitaria en 2016-IPMARK<\/title>\n<meta name=\"description\" content=\"Todos los sectores de anunciantes y marcas con mayor inversi\u00f3n publicitaria durante el a\u00f1o 2016 recogidos en el Informe de IPMARK y Arce Media\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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