{"id":64094,"date":"2017-07-31T13:00:31","date_gmt":"2017-07-31T11:00:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=64094"},"modified":"2017-07-31T13:00:31","modified_gmt":"2017-07-31T11:00:31","slug":"mobile-marketing-datos-imprescindibles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=64094","title":{"rendered":"Mobile marketing. Cinco datos a tener en cuenta"},"content":{"rendered":"<p style=\"font-style: inherit; font-weight: inherit;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-64099 size-full\" title=\"mobile-marketing\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/mobile-marketing.jpg\" alt=\"mobile-marketing\" width=\"690\" height=\"400\" \/>Las acciones de <a href=\"https:\/\/ipmark.com\/digital\/mobile\/\">mobile marketing<\/a> tienen una influencia decisiva en el customer journey, sin embargo los anunciantes no prestan todav\u00eda la atenci\u00f3n necesaria a este canal, al que dedican solo un 13% de sus presupuestos publicitarios.<\/strong><\/p>\n<p>Es uno de los cinco datos imprescindibles que recoge la \u00faltima infograf\u00eda de Bain &amp; Company sobre el ecosistema del marketing m\u00f3vil. Conviene no olvidarlos:<\/p>\n<p>&#8211; Los consumidores\u00a0interact\u00faan con su tel\u00e9fono m\u00f3vil 13 veces por hora y 200 veces por d\u00eda, como media.<\/p>\n<p>&#8211; El 25% de los contenidos se consumen desde dispositivos m\u00f3viles.<\/p>\n<p>&#8211; El 70% de los consumidores con smartphone buscan informaci\u00f3n en su tel\u00e9fono antes de hacer una compra en una tienda f\u00edsica.<\/p>\n<p>&#8211; El 94% de los consumidores con smartphone usan su dispositivo para encontrar una tienda f\u00edsica<\/p>\n<p>&#8211; De cada 100 d\u00f3lares de ingresos atribuidos a la publicidad m\u00f3vil, 90 d\u00f3lares adicionales deber\u00edan ser imputados sobre las compras realizada desde otros dispositivos.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-64098\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/mobile-marketing-infograf\u00eda-BainCompany.jpg\" alt=\"mobile-marketing-infograf\u00eda-Bain&amp;Company\" width=\"690\" height=\"2577\" \/><\/p>\n<p><strong>ESTRATEGIAS DE PUBLICIDAD ADAPTADAS<\/strong><\/p>\n<p><strong>A la vista de estos datos, quiz\u00e1s sea el momento de desarrollar estrategias de publicidad adaptadas a los nuevos formatos de compra.\u00a0<\/strong>La mayor parte de las empresas espa\u00f1olas lo est\u00e1n haciendo, pero en muchas ocasiones pasan por alto las diferencias de comportamientos de los consumidores a la hora de planificar sus estrategias publicitarias.<\/p>\n<p>A la hora de implementar una campa\u00f1a de mobile marketing para mejorar las campa\u00f1as en smartphones y tablets y optimizar as\u00ed el ROI, es necesario tener en cuenta tres factores, seg\u00fan advierten los expertos de empresa de marketing digital S\u00famate.<\/p>\n<p>1. Disponer de una\u00a0<strong>web adaptable<\/strong>\u00a0y con buena usabilidad es primordial.<\/p>\n<p>2. Si existe un volumen de ventas continuado a trav\u00e9s del m\u00f3vil ser\u00eda interesante contar con\u00a0<strong>una app<\/strong>desde la que los clientes puedan realizar sus compras con mayor agilidad.<\/p>\n<p>3. Adaptar la\u00a0<strong>estrategia en redes sociales<\/strong>\u00a0y apostar por publicaciones cortas de r\u00e1pida lectura.<\/p>\n<p>Por otro lado, tan importante como establecer una estrategia, es medir bien los resultados dado que, en muchos casos, el m\u00f3vil se utiliza m\u00e1s como canal de consideraci\u00f3n que de venta, aunque su influencia en la decisi\u00f3n final de compra es cada vez m\u00e1s mayor.<\/p>\n<h2 style=\"font-style: inherit; font-weight: inherit;\"><\/h2>\n","protected":false},"excerpt":{"rendered":"<p>Las acciones de mobile marketing tienen una influencia decisiva en el customer journey, sin embargo los anunciantes no prestan todav\u00eda<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-64094","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobile marketing: cinco datos imprescindibles-IPMARK<\/title>\n<meta name=\"description\" content=\"La consultora Bain &amp; Company recoge en esta infograf\u00eda cinco datos imprescindibles sobre mobile marketing que los anunciantes no deben olvidar\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=64094\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobile marketing: cinco datos imprescindibles-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La consultora Bain &amp; Company recoge en esta infograf\u00eda cinco datos imprescindibles sobre mobile marketing que los anunciantes no deben olvidar\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=64094\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-31T11:00:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/mobile-marketing.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64094#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=64094\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Mobile marketing. 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