{"id":63975,"date":"2017-07-14T13:47:49","date_gmt":"2017-07-14T11:47:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=63975"},"modified":"2017-07-14T13:47:49","modified_gmt":"2017-07-14T11:47:49","slug":"marketing-digital-videomarketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=63975","title":{"rendered":"El v\u00eddeo, pieza clave en la estrategia de marca"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-63978 size-full\" title=\"marketing-digital-videomarketing\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/07\/marketing-digital-videomarketing-2.jpg\" alt=\"marketing-digital-videomarketing\" width=\"690\" height=\"400\" \/>Los planes de <a href=\"https:\/\/ipmark.com\/digital\/\">marketing digital <\/a>de las marcas se han dejado seducir por el poder del v\u00eddeo hace tiempo. El v\u00eddeomarketing es una tendencia al alza. Se estima que el 78% de los usuarios ve v\u00eddeos todas las semanas ( a diario el 55%). Pero\u00a0\u00bfqu\u00e9 modalidades pueden mejorar nuestra estrategia de marca?\u00a0<\/strong><\/p>\n<p>En un tiempo en el que la capacidad de atenci\u00f3n y concentraci\u00f3n escasea, \u00a0el\u00a0v\u00eddeo no requiere demasiado esfuerzo ni tiempo por parte del consumidor. Adem\u00e1s, en un solo minuto transmite m\u00e1s informaci\u00f3n (inmediata y no demasiado profunda, eso s\u00ed) que un texto escrito. Asegura, adem\u00e1s un ratio de conversi\u00f3n m\u00e1s elevado, mayor CTR y menor tasa de rebote.<\/p>\n<p>El v\u00eddeo tambi\u00e9n est\u00e1 bien visto por los profesionales del SEO, porque lo favorece y a la larga mejora el posicionamiento de la web. De paso, aporta contenidos muy apreciados en la esfera social media.<\/p>\n<p>Todas estas virtudes se traducen en cifras: \u00a0de cara a 2020 se espera que <strong>el 75% del tr\u00e1fico m\u00f3vil ser\u00e1 en formato v\u00eddeo<\/strong>.<\/p>\n<p>A la hora de incluir este formato en un plan de marketing digital, los expertos de la agencia \u00e4 Branding &amp; Design aconsejan las siguientes modalidades:<\/p>\n<p>\u2022 <b>V\u00eddeo corporativo<\/b> para mostrar cercan\u00eda ante los clientes. Estos v\u00eddeos pueden ser muy vers\u00e1tiles y tener diferentes enfoques seg\u00fan el sector al que vaya dirigido.<\/p>\n<p>\u2022 <b>V\u00eddeo publicitario<\/b>. Debe ser corto y original para que viralice en un corto plazo. Hay que inspirarse en los v\u00eddeos humor\u00edsticos de la televisi\u00f3n o Internet.<\/p>\n<p>\u2022 <b>V\u00eddeo tutorial<\/b>. Tambi\u00e9n breves que expliquen el funcionamiento del producto de forma simple y clara para que el usuario pueda resolver su duda. Mejor con un toque de humor<\/p>\n<p>\u2022 <b>V\u00eddeos testimoniales<\/b>. Las valoraciones de los clientes son muy importantes para usuarios que a\u00fan est\u00e1n indecisos. Es muy importante que las personas que aparezcan en estos v\u00eddeos hablen de forma natural, que no parezca forzado y que transmitan un mensaje positivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los planes de marketing digital de las marcas se han dejado seducir por el poder del v\u00eddeo hace tiempo. El<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-63975","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing digital: el videomarketing en las estrategia de marca<\/title>\n<meta name=\"description\" content=\"Las marcas incluyen el videomarketing en sus planes de marketing digital cada vez con m\u00e1s frecuencia por su poder para captar la atenci\u00f3n del consumidor\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=63975\" \/>\n<meta property=\"og:locale\" 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