{"id":63013,"date":"2017-06-09T09:04:42","date_gmt":"2017-06-09T07:04:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=63013"},"modified":"2017-06-09T09:04:42","modified_gmt":"2017-06-09T07:04:42","slug":"estrategias-de-marketing-premios-mkt-2017","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=63013","title":{"rendered":"Gran Premio Nacional de Marketing para ISDI"},"content":{"rendered":"<figure id=\"attachment_63015\" aria-describedby=\"caption-attachment-63015\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-63015 size-full\" title=\"Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png\" alt=\"Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores\" width=\"690\" height=\"400\" \/><figcaption id=\"caption-attachment-63015\" class=\"wp-caption-text\">Foto de grupo de los ganadores de los Premios Nacionales de Marketing 2017.<\/figcaption><\/figure>\n<p><strong>Las <a href=\"https:\/\/ipmark.com\/marketing\/\">estrategias de marketing<\/a>\u00a0m\u00e1s exitosas del a\u00f1o han vuelto a ser reconocidas en una edici\u00f3n m\u00e1s, la novena, \u00a0de los Premios Nacionales de Marketig. La escuela de negocio digital ISDI se ha alzado con el Gran Premio, mientras que Alfonso Fern\u00e1ndez (Samsumg) y Juan Antonio Rubio (Cabify) han sido galardonados como Mejor Profesional de Marketing y L\u00edder Empresarial Impulsor del Marketing, respectivamente. <\/strong><\/p>\n<p>La gala de entrega de los premios que con car\u00e1cter anual organiza la Asociaci\u00f3n de Marketing de Espa\u00f1a tuvo lugar en el Hip\u00f3dromo de la Zarzuela la noche del 8 de junio.<\/p>\n<p>El palmar\u00e9s de este a\u00f1o, por categor\u00edas, es el siguiente:<\/p>\n<p><strong>\u2022 Marca:<\/strong> Primer premio para <strong>Decathlon<\/strong>; segundo para <strong>Barbadillo<\/strong> y tercero para <strong>MetLife<\/strong>.<\/p>\n<p><strong>\u2022 Innovaci\u00f3n:<\/strong> Primer premio para <strong>Bruguer;\u00a0<\/strong>segundo para<strong> Samsung<\/strong> y tercero para <strong>BBVA<\/strong>.<\/p>\n<p><strong>\u2022 Instituciones:<\/strong> Primer premio para\u00a0<strong>Juegaterapia;\u00a0<\/strong>segundo para <strong>AUARA<\/strong> y tercero para <strong>AECC<\/strong>.<\/p>\n<p><strong>\u2022 Pymes:<\/strong> Primer premio para<strong> Pompeii;\u00a0<\/strong>segundo para <strong>chicfy<\/strong> y tercero para<strong> Lola Market<\/strong>.<\/p>\n<p><strong>\u2022 Internacionalizaci\u00f3n LATAM I. Empresas espa\u00f1olas en LATAM:<\/strong> Primer premio para <strong>Opticalia;<\/strong>\u00a0segundo para <strong>Acciona<\/strong> y tercero <strong>Grupo Eulen<\/strong>.<\/p>\n<p><strong>\u2022 Internacionalizaci\u00f3n LATAM II. Empresas latinoamericanas en LATAM:<\/strong> Primer premio para <strong>Vi\u00f1a Cono Sur;\u00a0<\/strong>segundo para <strong>Rappi<\/strong> y tercero <strong>Cerveza Escudo<\/strong>.<\/p>\n<p>En el caso de ISDI, Gran Premio Nacional de Marketing 2016, el jurado ha querido reconocer la fuerte apuesta por la marca y la formaci\u00f3n digital contenida en la estrategia de marketing de la compa\u00f1\u00eda.<\/p>\n<p><strong>H2H<\/strong><\/p>\n<p>La gala de entrega de premios presentada por IMPROMADRID , tuvo como eje central el nuevo modelo <strong>H2H (Human to Human):<\/strong> <strong>el marketing hecho por y para las personas<\/strong>. \u00abSiendo muy importante y trascendente todo el cambio tecnol\u00f3gico y la transformaci\u00f3n digital que estamos viviendo, las personas siguen siendo la raz\u00f3n de ser de todo ello. Los consumidores estamos cambiando y cada d\u00eda combinamos nuestra existencia anal\u00f3gica con la digital y, precisamente por eso, las empresas, lideradas por los departamentos de marketing, con todos los profesionales que trabajan en ellos, tienen que adaptarse y transformarse a la nueva realidad\u201d, explic\u00f3 <strong>V\u00edctor Conde, director general de la Asociaci\u00f3n de Marketing de Espa\u00f1a<\/strong>.<\/p>\n<p>Los Premios Nacionales de Marketing, creados y organizados por la Asociaci\u00f3n de Marketing de Espa\u00f1a, constituyen un reconocimiento p\u00fablico a las empresas, instituciones y profesionales que alcanzan los mejores resultados con sus estrategias de marketing.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las estrategias de marketing\u00a0m\u00e1s exitosas del a\u00f1o han vuelto a ser reconocidas en una edici\u00f3n m\u00e1s, la novena, \u00a0de los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-63013","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing<\/title>\n<meta name=\"description\" content=\"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=63013\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing\" \/>\n<meta property=\"og:description\" content=\"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=63013\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-09T07:04:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Gran Premio Nacional de Marketing para ISDI\",\"datePublished\":\"2017-06-09T07:04:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013\"},\"wordCount\":430,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png\",\"articleSection\":[\"Marketing\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=63013\",\"name\":\"Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png\",\"datePublished\":\"2017-06-09T07:04:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=63013\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=63013#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Gran Premio Nacional de Marketing para ISDI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing","description":"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=63013","og_locale":"es_ES","og_type":"article","og_title":"Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing","og_description":"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing","og_url":"https:\/\/ipmark.com\/?p=63013","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2017-06-09T07:04:42+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=63013#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=63013"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Gran Premio Nacional de Marketing para ISDI","datePublished":"2017-06-09T07:04:42+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=63013"},"wordCount":430,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=63013#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png","articleSection":["Marketing"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=63013","url":"https:\/\/ipmark.com\/?p=63013","name":"Estrategias de marketing: lo mejor de los Premios Nacionales de Marketing","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=63013#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=63013#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Estrategias-de-marketing-Premios-Nacionales-Marketing-2017-ganadores.png","datePublished":"2017-06-09T07:04:42+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Las estrategias de marketing con excelentes resultados son las que reconocen cada a\u00f1o los Premios Nacionales de Marketing","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=63013#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=63013"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=63013#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=63013#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Gran Premio Nacional de Marketing para ISDI"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/63013","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=63013"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/63013\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=63013"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=63013"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=63013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}