{"id":62977,"date":"2017-06-08T13:27:03","date_gmt":"2017-06-08T11:27:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=62977"},"modified":"2017-06-08T13:27:03","modified_gmt":"2017-06-08T11:27:03","slug":"branding-unode50-expansion-internacional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62977","title":{"rendered":"UNOde50, nueva imagen para proseguir su expansi\u00f3n internacional"},"content":{"rendered":"<p><strong class=\"alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-62978\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Branding-UNOde50-FutureBrand.jpg\" alt=\"Branding-UNOde50-FutureBrand\" width=\"345\" height=\"450\" \/>La consultora de<a href=\"https:\/\/ipmark.com\/marketing\/branding\/\"> branding <\/a>FutureBrand \u00a0(Grupo McCann) ha desarrollado la nueva imagen de marca de Unode50, la firma espa\u00f1ola de joyer\u00eda que inicia una nueva etapa en su proceso de expansi\u00f3n internacional. En la actualidad ya est\u00e1 presente en Francia, Reino Unido, EEUU, M\u00e9xico, Jap\u00f3n y Canad\u00e1.<\/strong><\/p>\n<p>Para sus pr\u00f3ximos planes internacionales UNOde50, fundada en Madrid hace 20 a\u00f1os, precisaba una <strong>revisi\u00f3n de su estrategia y de su identidad<\/strong> para destacar la calidad, singularidad y exclusividad de su producto.<\/p>\n<p>El trabajo de rebranding respeta la esencia de la marca y los valores que quiere transmitir (<strong>car\u00e1cter artesanal, vitalidad y originalidad<\/strong>), al tiempo que lanza el mensaje de que cada pieza de joyer\u00eda es \u00abuna obra de arte que permite al cliente proyectar su propia personalidad\u00bb.<\/p>\n<p><strong>TIPOGRAF\u00cdA<\/strong><\/p>\n<p>El nuevo logotipo reinterpreta la tipograf\u00eda original pero otorga m\u00e1s peso y presencia al \u201cUNO\u201d frente al 50, prescindiendo del icono del sol que dificultaba la implantaci\u00f3n en m\u00faltiples puntos de contacto.<\/p>\n<p>La nueva marca se est\u00e1 dando a conocer a trav\u00e9s de una\u00a0campa\u00f1a de comunicaci\u00f3n en on line y off line y en pocos meses ser\u00e1 presentada en la flagship store neoyorkina de <a href=\" http:\/\/www.unode50.com\/es\/\" rel=\"nofollow\"> UNOde50<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La consultora de branding FutureBrand \u00a0(Grupo McCann) ha desarrollado la nueva imagen de marca de Unode50, la firma espa\u00f1ola de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-62977","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding: UNOde50 se renueva para 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