{"id":62891,"date":"2017-06-06T17:35:15","date_gmt":"2017-06-06T15:35:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=62891"},"modified":"2017-06-06T17:35:15","modified_gmt":"2017-06-06T15:35:15","slug":"publicidad-exterior-digital-eficacia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62891","title":{"rendered":"La publicidad exterior digital, \u00bfcomunicaci\u00f3n eficaz?"},"content":{"rendered":"<figure id=\"attachment_62892\" aria-describedby=\"caption-attachment-62892\" style=\"width: 346px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-62892\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Edu-Pau-Fuelbanner.jpg\" alt=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Edu-Pau-Fuelbanner.jpg\" width=\"346\" height=\"399\" \/><figcaption id=\"caption-attachment-62892\" class=\"wp-caption-text\">Edu Pau, owner FuelBanner.<\/figcaption><\/figure>\n<p><strong>Ante la fragmentaci\u00f3n de la audiencia y el auge de modelos de suscripci\u00f3n que permiten al usuario \u201cbloquear\u201d la publicidad en determinados medios, nacen nuevos soportes, como la <a href=\"https:\/\/ipmark.com\/medios\/exterior\/\">publicidad exterior digital,<\/a> \u00a0que ofrecen una alternativa de comunicaci\u00f3n efectiva, por tratarse de medios no intrusivos y que forman parte del escenario cotidiano de los consumidores.<\/strong><\/p>\n<p><a href=\"http:\/\/fuelbanner.com\/\">FuelBanner<\/a>, soporte publicitario que emite <strong>spots en las pantallas integradas en los surtidores de las estaciones de servicio<\/strong>, es un nuevo medio exterior que garantiza la calidad en la recepci\u00f3n del anuncio y acoge los beneficios de la digital signage.<\/p>\n<p>Estamos en un nuevo mercado donde <strong>el 71% de los consumidores europeos se interesa m\u00e1s por las marcas que ofrecen interactividad en publicidad exterior<\/strong>, un 32% de los usuarios de smartphones ampl\u00eda informaci\u00f3n online despu\u00e9s de haber visto un anuncio de exterior, y el 20% compra el producto.<\/p>\n<p>Ante esta situaci\u00f3n, ha llegado el momento en que agencias y clientes tengan en cuenta un nuevo canal donde dar visibilidad a sus piezas creativas, <strong>un espacio no saturado<\/strong>, que garantiza la calidad de visualizaci\u00f3n del anuncio con una audiencia receptiva y con potencialidad de interacci\u00f3n.<\/p>\n<p>Segmentar las campa\u00f1as por perfil de usuario y veh\u00edculo, flexibilidad en la <strong>actualizaci\u00f3n real time de una pieza creativa<\/strong> sin coste de colocaci\u00f3n como en otros medios de exterior, <strong>emitir spots con sonido<\/strong>, administrar las campa\u00f1as en un dashboard f\u00e1cil e intuitivo, medir el n\u00famero de impactos reales en base a la cobertura, y extraer informes de resultados al momento, hacen de este soporte una alternativa ideal para anunciantes y consumidores.<\/p>\n<p>Sectores tan variados como el del autom\u00f3vil, seguros, alimentaci\u00f3n, bebidas, turismo, deporte y bienestar entre otros, son id\u00f3neos para publicitarse en FuelBanner.<\/p>\n<p><strong>Edu Pau, owner FuelBanner<\/strong><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ante la fragmentaci\u00f3n de la audiencia y el auge de modelos de suscripci\u00f3n que permiten al usuario \u201cbloquear\u201d la publicidad<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894,1],"tags":[],"class_list":["post-62891","post","type-post","status-publish","format-standard","hentry","category-media","category-sin-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publicidad exterior digital. \u00bfComunicaci\u00f3n 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