{"id":62875,"date":"2017-06-05T17:38:41","date_gmt":"2017-06-05T15:38:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=62875"},"modified":"2017-06-05T17:38:41","modified_gmt":"2017-06-05T15:38:41","slug":"trade-marketing-deoleo-distribuidores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62875","title":{"rendered":"La nueva \u2018realidad virtual\u2019 del aceite de oliva"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62878 size-full\" title=\"trade-marketing-Deoleo-realidad-virtual\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/trade-marketing-Deoleo-realidad-virtual.jpg\" alt=\"trade-marketing-Deoleo-realidad-virtual\" width=\"690\" height=\"400\" \/> El <a href=\"https:\/\/ipmark.com\/marketing\/investigacion\/\">trade marketing<\/a> incorpora la tecnolog\u00eda a su arsenal estrat\u00e9gico. El grupo alimentario espa\u00f1ol Deoleo apuesta por la realidad virtual para comunicar a sus clientes de la distribuci\u00f3n el potencial de ventas y m\u00e1rgenes del aceite de oliva virgen extra.<\/strong><\/p>\n<p>A trav\u00e9s de un v\u00eddeo grabado con esta tecnolog\u00eda, la compa\u00f1\u00eda acerca una nueva visi\u00f3n de este producto en formato vidrio, al tiempo que trata de<strong> reordenar y simplificar la categor\u00eda<\/strong> para hacer la vida m\u00e1s f\u00e1cil al consumidor.<\/p>\n<p>\u201cHemos querido utilizar la realidad virtual para sorprender a nuestros clientes, mostr\u00e1ndoles una visi\u00f3n diferente del mundo del aceite de oliva. Nuestra obligaci\u00f3n es ayudar a crecer el valor, maximizando el potencial de una categor\u00eda como el virgen extra vidrio. Debemos ayudar al consumidor en sus decisiones de compra aportando mayor claridad. La categor\u00eda necesita una transformaci\u00f3n hacia la generaci\u00f3n de valor que Deoleo va a liderar\u201d, explica <strong>Francisco Rionda, director de marketing y trade marketing de Deoleo<\/strong>.<\/p>\n<p><strong>TOUR POR LA DISTRIBUCI\u00d3N<\/strong><\/p>\n<p>En las pr\u00f3ximas semanas, Deoleo iniciar\u00e1 un tour por los diferentes equipos de distribuci\u00f3n de las principales <strong>cadenas de alimentaci\u00f3n espa\u00f1olas<\/strong>, para mostrarles a trav\u00e9s de la realidad virtual las posibilidades que ofrece el desarrollo de la categor\u00eda del aceite de oliva virgen extra.<\/p>\n<p>Para convocar a los distribuidores, la firma ha optado por un formato cinematogr\u00e1fico a trav\u00e9s de un tr\u00e1iler alojado en una <a href=\"https:\/\/www.deoleovisiondevalor.com\" rel=\"nofollow\">microsite <\/a>, desde la que se puede reservar la cita para asistir al estreno de \u201cVisi\u00f3n de Valor\u201d.<\/p>\n<p>Esta experiencia est\u00e1 protagonizada por las principales marcas de Deoleo: las espa\u00f1olas <strong>Carbonell y Hojiblanca y la italiana Carapelli<\/strong>, marcas que han apostado desde siempre por aceite de oliva Virgen Extra en formato vidrio, que actualmente cuenta con una penetraci\u00f3n del 15,5%.<\/p>\n<p>El v\u00eddeo ha sido realizado por la agencia creativa de contenidos audiovisuales, y de dise\u00f1o y animaci\u00f3n 3D para realidad virtual, GAZ Virtual Reality, quienes han puesto especial foco en la calidad de los contenidos y el detalle en el dise\u00f1o de la experiencia inmersiva.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El trade marketing incorpora la tecnolog\u00eda a su arsenal estrat\u00e9gico. El grupo alimentario espa\u00f1ol Deoleo apuesta por la realidad virtual<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-62875","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Trade marketing: Deoleo incorpora la realidad virtual a su estrategia<\/title>\n<meta name=\"description\" content=\"Deoleo incorpora la tecnolog\u00eda de la realidad virtual a su nueva estrategia de trade marketing de cara a la distribuci\u00f3n espa\u00f1ola\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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