{"id":62850,"date":"2017-06-05T12:13:47","date_gmt":"2017-06-05T10:13:47","guid":{"rendered":"https:\/\/ipmark.com\/?p=62850"},"modified":"2017-06-05T12:13:47","modified_gmt":"2017-06-05T10:13:47","slug":"campana-publicitaria-thewalkingdead-3a","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62850","title":{"rendered":"#ProtocoloAMC. Todos al bunker anti zombi de Madrid"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-62851 size-full\" title=\"campa\u00f1a-publicitaria-bunker-anti-zombi-leticia-dolera\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/campa\u00f1a-publicitaria-bunker-anti-zombi-leticia-dolera.jpg\" alt=\"campa\u00f1a-publicitaria-bunker-anti-zombi-leticia-dolera\" width=\"690\" height=\"278\" \/>La <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\">campa\u00f1a publicitaria<\/a> que precedi\u00f3 al estreno (5 de junio, 22:10 horas) de la tercera temporada de &#8216;Fear the walking dead&#8217; (AMC) anim\u00f3 a la poblaci\u00f3n a participar en el primer protocolo anti zombi. Alerta m\u00e1xima.<\/strong><\/p>\n<p>Bajo el hastag #protocoloAMC, la acci\u00f3n, ideada por la agencia Social Noise,\u00a0\u00a0arranc\u00f3 en <strong>redes sociales<\/strong> con un v\u00eddeo protagonizado por Leticia Dolera, mata zombis profesional, como ella misma se define, en el que la actriz (\u2018Rec 3 G\u00e9nesis\u2019) y directora de cine hace un llamamiento a participar, a trav\u00e9s de <a href=\" http:\/\/amcn.club\/canal\/amc?promo=pack-ftwd-tv-es&amp;estilo=e5&amp;lang=es\" rel=\"nofollow\"> protocoloamc.es<\/a>,\u00a0\u00a0en la elaboraci\u00f3n del <strong>primer protocolo anti zombi<\/strong>.<\/p>\n<p>Entre los participantes que respondieron de la manera m\u00e1s original a la pregunta \u00bfCu\u00e1l ser\u00eda tu primera medida de un protocolo anti zombi? se sorte\u00f3 una entrada doble para poder asistir al preestreno de la serie en el <strong>primer bunker anti zombi de Madrid<\/strong>.<\/p>\n<p><strong>APOCALIPSIS ZOMBI<\/strong><\/p>\n<p>La idea de la campa\u00f1a publicitaria tiene su origen en la pregunta \u201c\u00bfQu\u00e9 protocolos tiene adoptados el Gobierno ante la posibilidad de una <strong>apocalipsis zombi<\/strong>?\u201d que meses atr\u00e1s dirigi\u00f3 un senador de Comprom\u00eds al Ejecutivo para protestar, de forma ir\u00f3nica, por la \u201cpoca calidad\u201d de las respuestas gubernamentales a preguntas parlamentarias muy concretas.<\/p>\n<p><iframe loading=\"lazy\" title=\"FEAR THE WALKING DEAD-#PROTOCOLOAMC-BUNKER ANTI ZOMBI\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/BF9Jj-2MRrY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a publicitaria que precedi\u00f3 al estreno (5 de junio, 22:10 horas) de la tercera temporada de &#8216;Fear the walking<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-62850","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria 3\u00aa temporada Fear the walking dead-IPMARK<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a publicitaria del lanzamiento de la tercera de &quot;Fear the walking dead&quot; establece el primer protocolo anti zombi del mundo\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=62850\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campa\u00f1a publicitaria 3\u00aa temporada Fear the walking dead-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La campa\u00f1a publicitaria del lanzamiento de la tercera de &quot;Fear the walking dead&quot; establece el primer protocolo anti zombi del mundo\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=62850\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-05T10:13:47+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=62850#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=62850\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"#ProtocoloAMC. 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