{"id":62822,"date":"2017-06-02T14:22:54","date_gmt":"2017-06-02T12:22:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=62822"},"modified":"2017-06-02T14:22:54","modified_gmt":"2017-06-02T12:22:54","slug":"campana-publicitaria-coca-cola-sienteelverano","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62822","title":{"rendered":"Coca-Cola vuelve a personalizar sus latas&#8230;esta vez con destinos tur\u00edsticos"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-62823\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/campa\u00f1a-publicitaria-Coca-Cola-latas-personalizadas-verano-2017.jpg\" alt=\"campa\u00f1a-publicitaria-Coca-Cola-latas-personalizadas-verano-2017\" width=\"345\" height=\"345\" \/>La nueva <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a> de Coca-Cola utiliza otra vez\u00a0la estrategia de la personalizaci\u00f3n, esta vez con el objetivo de promocionar el turismo de cara al verano. En total, 2.000 millones de envases del popular refresco llevar\u00e1n impreso el nombre de alg\u00fan destino vacacional (15 de ellos espa\u00f1oles) en vez de su ic\u00f3nico logo. El estreno en televisi\u00f3n ser\u00e1 el pr\u00f3ximo 19 de junio.\u00a0<\/strong><\/p>\n<div><strong>\u00a0Ibiza, Palma de Mallorca, Menorca, Gran Canaria, La Palma, Lanzarote, Tenerife, M\u00e1laga, Marbella, Valencia, Alicante, Barcelona, Cadaqu\u00e9s, Tarragona y Sevilla<\/strong> son las ciudades espa\u00f1olas que visten los envases de las diferentes variedades de Coca-Cola en algunos pa\u00edses de Europa y que\u00a0han sido elegidos tomando como base un <strong>estudio realizado por TNS para Coca-Cola<\/strong> en el que se incluyen los <strong>destinos tur\u00edsticos preferidos por los europeos<\/strong>.<\/p>\n<p>Cerca de 400 millones de consumidores europeos tendr\u00e1n acceso a esta campa\u00f1a publicitaria,obra de la <strong>agencia Ogilvy<\/strong>, que incluir\u00e1 adem\u00e1s en sus envases los nombres de otros destinos internacionales como Bali, Maldivas, \u00a0Chipre, Canc\u00fan o Bahamas.<\/p>\n<p>Adem\u00e1s del anuncio para televisi\u00f3n, de 10&#8243;, la acci\u00f3n tambi\u00e9n se declinar\u00e1 en exterior, redes sociales (<strong>#Sienteelverano<\/strong>) y en punto de venta. La pata promocional consistir\u00e1 en el sorteo de 107 viajes a 31 destinos diferentes, nacionales e internacionales, a trav\u00e9s de la <a href=\" https:\/\/www.sienteelverano.es\/\" rel=\"nofollow\">web Siente el verano<\/a>.<\/p>\n<p><strong>NOMBRES Y APELLIDOS<\/strong><\/p>\n<p>En 2013, la multinacional\u00a0lanz\u00f3 la campa\u00f1a publicitaria \u00abComparte una Coca-Cola con\u00bb, personalizando sus envases con los nombres m\u00e1s comunes entre los espa\u00f1oles. Tras el \u00e9xito conseguido, el a\u00f1o pasado repiti\u00f3 la iniciativa personalizando los envases con m\u00e1s de 100 apellidos diferentes.<\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/youtu.be\/RwetxqIDraY<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a publicitaria de Coca-Cola utiliza otra vez\u00a0la estrategia de la personalizaci\u00f3n, esta vez con el objetivo de promocionar<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-62822","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Campa\u00f1a publicitaria &quot;personalizable&quot; de Coca-Cola para el verano 2017<\/title>\n<meta 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