{"id":62817,"date":"2017-06-02T13:44:13","date_gmt":"2017-06-02T11:44:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=62817"},"modified":"2017-06-02T13:44:13","modified_gmt":"2017-06-02T11:44:13","slug":"big-data-video-juan-arranz-ipmark","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62817","title":{"rendered":"Digital Talent. Los tres grandes retos del data en marketing y publicidad"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62819\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/06\/Big-Data-V\u00eddeos-IPMARK-Digital-Talent.jpg\" alt=\"Big-Data-V\u00eddeos-IPMARK-Digital-Talent\" width=\"690\" height=\"400\" \/> El <a href=\"https:\/\/ipmark.com\/digital\/big-data\/\">Big Data<\/a> aplicado al mundo de la publicidad y el marketing ofrece grandes beneficios no exentos de dificultades. En esta nueva entrega de <\/strong><a href=\"https:\/\/ipmark.com\/digital\/digital-talent\/\">Digital Talent<\/a>, <strong>la colecci\u00f3n de v\u00eddeos sobre transformaci\u00f3n digital de IPMARK, <a href=\"https:\/\/www.linkedin.com\/in\/juan-arranz-p%C3%A9rez-481a1520\/?ppe=1\">Juan Arranz<\/a>, data strategy director de GroupM, descubre cu\u00e1les son los tres grandes retos del data cuando tu trabajo consiste en hacer marca.<\/strong><\/p>\n<p>Conseguir una metodolog\u00eda estable para validar las <strong>m\u00e9tricas de marca<\/strong>, la dominaci\u00f3n del <strong>cross device<\/strong> y los futuros <strong>cambios legislativos<\/strong> en Europa a prop\u00f3sito de las cookies son, a juicio de Arranz, los desaf\u00edos m\u00e1s inmediatos a los que han de hacer frente los profesionales de este sector a la hora de manejarse\u00a0con el Big Data.<\/p>\n<p><iframe loading=\"lazy\" title=\"DIGITAL-TALENT-IPMARK: Los tres grandes retos del Data\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ImJO1HzfI0A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El Big Data aplicado al mundo de la publicidad y el marketing ofrece grandes beneficios no exentos de dificultades. En<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-62817","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Big Data. 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