{"id":62094,"date":"2017-05-10T13:03:02","date_gmt":"2017-05-10T11:03:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=62094"},"modified":"2017-05-10T13:03:02","modified_gmt":"2017-05-10T11:03:02","slug":"rebranding-cosmia-alcampo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=62094","title":{"rendered":"Auchan Retail Espa\u00f1a relanza Cosmia, su marca propia de cosm\u00e9tica"},"content":{"rendered":"<figure id=\"attachment_62095\" aria-describedby=\"caption-attachment-62095\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-62095 size-full\" title=\"rebranding-Cosmia-by-Auchan\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/05\/rebranding-Cosmia-by-Auchan.jpg\" alt=\"rebranding-Cosmia-by-Auchan\" width=\"345\" height=\"278\" \/><figcaption id=\"caption-attachment-62095\" class=\"wp-caption-text\">La nueva l\u00ednea de maquillaje hipo-alerg\u00e9nico de Cosmia by Auchan.<\/figcaption><\/figure>\n<p><strong>El <a href=\"https:\/\/ipmark.com\/marketing\/branding\/\">rebranding<\/a> de Cosmia, la marca propia de cosm\u00e9tica de Auchan Retail \u00a0Espa\u00f1a ha sido coordinado a escala global por la agencia BBDO Proximity Par\u00eds. Bajo esta ense\u00f1a, presente \u00a0en 14 pa\u00edses, se comercializan m\u00e1s de 5oo productos para el cuidado personal y la belleza.\u00a0<\/strong><\/p>\n<p>\u201dCosmia by Auchan es una marca accesible, universal y familiar, por ello queremos llegar a cada rinc\u00f3n de Espa\u00f1a, as\u00ed como a los diferentes pa\u00edses en los que Auchan tiene presencia,\u201d explica Ra\u00fal Garc\u00eda, director de Auchan Producci\u00f3n.<\/p>\n<p>Adem\u00e1s de una imagen renovada, el proceso de rebranding de la marca tambi\u00e9n incluye el lanzamiento de nuevos formatos, como una\u00a0<strong>gama de maquillaje hipo-alerg\u00e9nico, <\/strong>o la l\u00ednea Cosmia Colecction Arg\u00e1n y Rosa<strong>, <\/strong>con productos compuestos por el\u00a0<strong>95% de ingredientes de origen natural<\/strong>.<\/p>\n<p>El<strong> precio<\/strong> es una de las ventajas competitivas de esta marca, hasta un 30% inferior respecto a las referencias internacionales, seg\u00fan los responsables de Auchan Retail.<\/p>\n<p>Todos los productos Cosmia <strong>se fabrican en Francia y Espa\u00f1a<\/strong>, salvo los productos de maquillaje, producidos en Polonia, Italia y Alemania. Se pueden adquirir en los supermercados e hipermercados Alcampo y Simply, as\u00ed como a trav\u00e9s del comercio online.<\/p>\n<p>Cosmia by Auchan naci\u00f3 en Alcampo Espa\u00f1a en 2012, de la contracci\u00f3n de las palabras \u201ccosm\u00e9tica m\u00eda\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El rebranding de Cosmia, la marca propia de cosm\u00e9tica de Auchan Retail \u00a0Espa\u00f1a ha sido coordinado a escala global por<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,44],"tags":[],"class_list":["post-62094","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rebranding para Cosmia, la marca de 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