{"id":61877,"date":"2017-04-28T13:00:22","date_gmt":"2017-04-28T11:00:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=61877"},"modified":"2017-04-28T13:00:22","modified_gmt":"2017-04-28T11:00:22","slug":"medios-de-comunicacion-ingresos-publicitarios-2017","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=61877","title":{"rendered":"La inversi\u00f3n publicitaria cerrar\u00e1 el a\u00f1o con un incremento del 2,2%"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61878 size-full\" title=\"medios-de-comunicaci\u00f3n\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/04\/inversi\u00f3n-publicitaria-medios-de-comunicaci\u00f3n-i2p-2017.jpg\" alt=\"inversi\u00f3n-publicitaria-medios-de-comunicaci\u00f3n-i2p-2017\" width=\"690\" height=\"326\" \/>La inversi\u00f3n publicitaria en los <a href=\"https:\/\/ipmark.com\/medios\/\">medios de comunicaci\u00f3n<\/a> convencionales podr\u00eda cerrar el a\u00f1o con un crecimiento del 2,2%, alcanzando los 4.300,7 millones de euros, seg\u00fan las previsiones del estudio i2p de Arce Media y Media Hotline.\u00a0<\/strong><\/p>\n<p>Internet, televisi\u00f3n y radio ser\u00e1n los soportes con una <strong>mejor evoluci\u00f3n a lo largo del a\u00f1o<\/strong>, mientras que los medios gr\u00e1ficos repetir\u00e1n en la senda de las cifras negativas.<\/p>\n<p>La estimaci\u00f3n de la consultora se basa en los resultados registrados durante el primer trimestre del a\u00f1o, en el que los medios obtuvieron tambi\u00e9n un 2,2% m\u00e1s de ingresos publicitarios, sumando 976,1 millones de euros frente a los 954,8 millones del mismo periodo en 2016.<\/p>\n<p>El comportamiento de los diferentes <strong>medios de comunicaci\u00f3n<\/strong> durante los primeros tres meses del a\u00f1o ha sido el siguiente:<\/p>\n<p><strong>T<\/strong><strong>elevisi\u00f3n: <\/strong>crece un 4,1%, alcanzando la cifra de 519,2 millones de euros, representando el 53,2% del mercado. Un crecimiento de 1 punto de participaci\u00f3n. Los dos principales grupos privados de televisi\u00f3n representan el 86% de la inversi\u00f3n en televisi\u00f3n (Mediaset, con\u00a0224,3 millones de euros (+5,2%) y Atresmedia, con 224,2 millones de euros, un 3,2% m\u00e1s).<\/p>\n<p><strong>I<\/strong><strong>n<\/strong><strong>ternet: <\/strong>segundo medio en importancia, crece un 7,2%, consiguiendo 121,4 millones de euros y un 12,4% de participaci\u00f3n de mercado.<\/p>\n<p><strong>Prensa: <\/strong>el tercer medio en inversi\u00f3n publicitaria, retrocede un 7,4%, alcanzando los 111,3 millones de euros frente a los 120,1 del mismo periodo del a\u00f1o anterior.<\/p>\n<p><strong>R<\/strong><strong>adio: <\/strong>crece un 5,8% hasta alcanzar los 90,7 millones de euros.<\/p>\n<p><strong>Exterior: \u00a0<\/strong>retrocede un 1,2%, hasta llegar a 81,2 millones de euros.<\/p>\n<p><strong>R<\/strong><strong>evistas: <\/strong>cae un 5,7% y absorbe 40,1 millones de euros.<\/p>\n<p><strong>Do<\/strong><strong>minicales: <\/strong>se produce un retroceso del 10,4%<\/p>\n<p><strong>Cine: <\/strong>crece un 7,1%.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-61879 size-full\" title=\"medios-de-comunicaci\u00f3n\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/04\/1-tri-2017-medios-convencionales-inversion-publicitaria.jpg\" alt=\"1-tri-2017-medios-de-comunicaci\u00f3n-inversion-publicitaria\" width=\"690\" height=\"346\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La inversi\u00f3n publicitaria en los medios de comunicaci\u00f3n convencionales podr\u00eda cerrar el a\u00f1o con un crecimiento del 2,2%, alcanzando los<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-61877","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los medios de comunicaci\u00f3n aumentan sus ingresos publicitarios un 2,2%<\/title>\n<meta name=\"description\" content=\"Los medios de comunicaci\u00f3n espa\u00f1oles experimentar\u00e1n un incremento del 2,2% en sus ingresos publicitarios durante el a\u00f1o 2017\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=61877\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" 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