{"id":61847,"date":"2017-04-27T18:08:09","date_gmt":"2017-04-27T16:08:09","guid":{"rendered":"https:\/\/ipmark.com\/?p=61847"},"modified":"2017-04-27T18:08:09","modified_gmt":"2017-04-27T16:08:09","slug":"anunciantes-jaime-lobera-presidente","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=61847","title":{"rendered":"Jaime Lobera, reelegido presidente de la AEA"},"content":{"rendered":"
\"Asociaci\u00f3n-Espa\u00f1ola-de-Anunciantes-Consejo-Directivo\"
Jaime Lobera, cuarto por la izquierda en la fila inferior, rodeado de los miembros del nuevo Consejo Directivo de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes.<\/figcaption><\/figure>\n

Los anunciantes <\/a>espa\u00f1oles han reelegido a Jaime Lobera, director corporativo de marketing y ventas de Campofr\u00edo Food Group, como presidente de la AEA, asociaci\u00f3n que agrupa a las 186 empresas cuyas inversiones publicitarias suponen cerca del 60% en televisi\u00f3n, y m\u00e1s del 40% en el resto de los medios y en inversi\u00f3n digital.\u00a0<\/strong><\/p>\n

La reelecci\u00f3n de Lobera ha tenido lugar durante la celebraci\u00f3n de la 52 Asamblea General de la Asociaci\u00f3n Espa\u00f1ola de Anunciantes (AEA) , en la sede madrile\u00f1a de Repsol. En el mismo acto se ha elegido al nuevo Consejo Directivo, que designa asimismo al Comit\u00e9 Ejecutivo, y que y \u00a0ha quedado constituido por las siguientes compa\u00f1\u00edas<\/strong>:<\/p>\n

ANEFP (Autocuidado de la Salud), Asociaci\u00f3n Espa\u00f1ola de Fabricantes de Juguetes, BBVA, Bacard\u00ed Espa\u00f1a,\u00a0 Banco Santander, Campofr\u00edo Food Group, Central Lechera Asturiana, Centros Comerciales Carrefour, Cepsa, Coca Coca Espa\u00f1a, Danone, El Corte Ingl\u00e9s, FNAC, Gallina Blanca, Gas Natural Fenosa, Henkel Ib\u00e9rica, Iberdrola, IDC Salud Holding (Quir\u00f3nsalud), Idilia Foods, ING Direct, Kia Motors Iberia, L`Oreal Espa\u00f1a,\u00a0 Mahou-San Miguel, McDonald`s Espa\u00f1a, Microsoft, Nestl\u00e9 Espa\u00f1a, Nintendo Ib\u00e9rica, Procter & Gamble Espa\u00f1a, Repsol, Samsung Electronics Iberia, Seat, Telef\u00f3nica, Telepizza, Toyota y Vodafone.\u00a0 Como representante de los socios colaboradores, Lola-Mullenlowe, y del Consejo Asesor, Rafael Maz\u00f3n.<\/p>\n

Durante la asamblea, celebrada bajo el lema \u201cla mejor comunicaci\u00f3n comercial<\/strong>\u201d, se ha dado la bienvenida a 29 nuevos socios, 21 de n\u00famero: Bankinter, Cosentino, Dentix, Ecoembes, Endesa, FCC, Ferrero, Fiat Chrysler, Automobiles Spain, Shiseido Group, Hawkers, Instituto de Empresa, KFC, Mastercard, Maxxium, Meetic, Metlife, Grupo Nueva Pescanova, Portaventura World, Sociedad Estatal de Loter\u00edas, Sony Computer, y Sony Music. Y 8 colaboradores: Adstream, Elogia, Facebook, Social Noise, T2O Media, Teads, Turner Broadcasting System, y VCCP.<\/p>\n

Tambi\u00e9n\u00a0se ha presentado la XVIII edici\u00f3n de los Premios a la Eficacia, con el nuevo presidente del jurado 2016, Enrique Arribas, director de marketing corporativo y marca de Banco Santander, y se ha anunciado la celebraci\u00f3n de la Gala de Entrega de Premios para el d\u00eda 26 de octubre en el Teatro Real<\/strong>.<\/p>\n

NUEVOS CONSEJO DIRECTIVO Y COMIT\u00c9 EJECUTIVO DE LA ASOCIACI\u00d3N ESPA\u00d1OLA DE ANUNCIANTES:<\/h3>\n

\u00a0<\/strong>Consejo Directivo:<\/strong><\/h3>\n

ANEFP. Autocuidado de la Salud<\/strong>\u2013 Jaume Pey<\/p>\n

ASOCIACI\u00d3N ESPA\u00d1OLA DE FABRICANTES DE JUGUETES.<\/strong> \u2013 Maite Franc\u00e9s<\/p>\n

BACARD\u00cd ESPA\u00d1A, S.A.<\/strong> \u2013 Jos\u00e9 Mar\u00eda Bardaj\u00ed<\/p>\n

BANCO SANTANDER, S.A.<\/strong> \u2013\u00a0 Enrique Arribas<\/p>\n

BBVA.<\/strong> \u2013 Rosa Men\u00e9ndez<\/p>\n

CAMPOFR\u00cdO FOOD GROUP, S.A.<\/strong> \u2013 Jaime Lobera<\/p>\n

CENTRAL LECHERA ASTURIANA Corp. Pe\u00f1asanta Alimentaria, S.A<\/strong>.<\/strong> \u2013 Manuel Reinerio CENTROS COMERCIALES CARREFOUR, S.A.<\/strong> \u2013 Susana Tapial<\/p>\n

CEPSA.<\/strong> \u2013 Jonathan Keeling<\/p>\n

COCA-COLA. <\/strong>\u2013 Ana Castro<\/p>\n

DANONE, S.A. <\/strong>\u2013 Carlos Bosch<\/p>\n

EL CORTE INGL\u00c9S, S.A.<\/strong> \u2013 Francisco Javier Aguado<\/p>\n

FNAC ESPA\u00d1A.- <\/strong>Beatriz Navarro<\/p>\n

GALLINA BLANCA.<\/strong> \u2013 Raimon Casals<\/p>\n

GAS NATURAL FENOSA.<\/strong> \u2013 Susana Rodellar<\/p>\n

HENKEL IB\u00c9RICA, S.A<\/strong>. \u2013 Eva Sauleda<\/p>\n

IBERDROLA. <\/strong>\u2013 Luis G\u00f3mez<\/p>\n

IDC SALUD HOLDING, S.L.V. (QUIRONSALUD).-\u00a0 <\/strong>M\u00f3nica Prieto<\/p>\n

IDILIA FOODS.- <\/strong>Javier Coromina<\/p>\n

ING<\/strong> DIRECT. <\/strong>\u2013 Mar\u00eda Alonso<\/p>\n

KIA MOTORS IBERIA, S.L<\/strong>. \u2013 Ricardo de Diego<\/p>\n

L\u2019OREAL ESPA\u00d1A, S.A. <\/strong>\u00a0\u2013 Javier L\u00f3pez-Zafra<\/p>\n

MAHOU SAN MIGUEL<\/strong>. \u2013 Alberto Velasco<\/p>\n

McDONALD’S ESPA\u00d1A. <\/strong>\u2013 Beatriz Faustino<\/p>\n

MICROSOFT. <\/strong>\u2013 Bosco Aranguren<\/p>\n

NESTL\u00c9 ESPA\u00d1A, S.A.<\/strong> \u2013 Neus Mart\u00ednez<\/p>\n

NINTENDO IB\u00c9RICA, S.A.<\/strong> \u2013 Jes\u00fas M\u00aa. Moreno<\/p>\n

PROCTER & GAMBLE ESPA\u00d1A, S.A. <\/strong>\u2013 Alejandra Cobb<\/p>\n

REPSOL, S.A.<\/strong> \u2013 \u00a0Ana Camps<\/p>\n

SAMSUNG ELECTRONICS IBERIA, S.A.U.<\/strong> \u2013 Francisco Hortig\u00fcela<\/p>\n

SEAT.- <\/strong>Gabriele Palma<\/p>\n

TELEF\u00d3NICA, S.A.<\/strong> \u2013 Dante Cacciatore<\/p>\n

TELEPIZZA.- Gonzalo Echavarr\u00eda<\/strong><\/p>\n

TOYOTA.- Francisco Palma<\/strong><\/p>\n

VODAFONE.-<\/strong> Cristina Barbosa\u00a0\u00a0 \u00a0 <\/strong><\/p>\n

Lola-Mullenlowe<\/strong>.- Miguel Simoes (como representante de los socios colaboradores).<\/p>\n

El Consejo Asesor queda representado este a\u00f1o por Rafael Maz\u00f3n, ex -presidente de la aea (2001-04).<\/p>\n

Comit\u00e9 Ejecutivo:\u00a0<\/strong><\/h3>\n

Campofr\u00edo Food Group, Jaime Lobera (presidente).<\/p>\n

BBVA, Rosa Men\u00e9ndez (vicepresidenta).<\/p>\n

L\u00d2real, Javier L\u00f3pez Zafra (vicepresidente econ\u00f3mico)<\/p>\n

Danone, Carles Bosch (Comisi\u00f3n Televisiones)<\/p>\n

Iberdrola, Luis G\u00f3mez (Foro de Medios)<\/p>\n

Mahou-San Miguel, Alberto J. Velasco (Relaciones Institucionales y Comunicaci\u00f3n)<\/p>\n

Nintendo Ib\u00e9rica, Jes\u00fas M\u00aa Moreno (Foro Anunciante)<\/p>\n

Coca-Cola, Ana Castro (Comisi\u00f3n de Industria Publicitaria)<\/p>\n

El Corte Ingl\u00e9s, Francisco Javier Aguado (Relaci\u00f3n con Agencias)<\/p>\n

Kia Motors, Ricardo de Diego (Relaci\u00f3n con Agencias)<\/p>\n

ING, Mar\u00eda Alonso (Vocal)<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Los anunciantes espa\u00f1oles han reelegido a Jaime Lobera, director corporativo de marketing y ventas de Campofr\u00edo Food Group, como presidente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-61847","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"\nLos anunciantes espa\u00f1oles reeligen a Jaime Lobera como presidente<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n Espa\u00f1ola de Anunciantes ha reeelegido a Jaime Lobera, m\u00e1ximo responsable de marketing de Campofr\u00edo, como presidente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=61847\" \/>\n<meta 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