{"id":60861,"date":"2017-03-21T15:00:29","date_gmt":"2017-03-21T13:00:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=60861"},"modified":"2017-03-21T15:00:29","modified_gmt":"2017-03-21T13:00:29","slug":"supperstudio-packaging-eroski-seleqtia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=60861","title":{"rendered":"Supperstudio dise\u00f1a el nuevo packaging de Eroski Seleqtia"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-60862 size-full\" title=\"Seleqtia-Zumo-packaging-Supperstudio\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/03\/Seleqtia_Zumo_packaging.jpg\" alt=\"Seleqtia-Zumo-packaging-Supperstudio\" width=\"345\" height=\"576\" \/>La agencia Supperstudio ha dise\u00f1ado la nueva imagen y el packaging de la l\u00ednea gourmet Eroski SeleQtia. Este cambio estrat\u00e9gico coincide con el d\u00e9cimo aniversario del lanzamiento de la marca y se centra en dos aspectos: por un lado, la mejora en la calidad de los productos y, por otro, en un nuevo dise\u00f1o de packaging que transmite la promesa y valores de la marca.<\/strong><\/p>\n<p>Para la nueva imagen, Supperstudio ha desarrollado un concepto transversal basado en una <strong>arquitectura visual<\/strong> constante, un color \u00fanico para la marca que otorga fuerza y presencia destacada en el lineal y, adem\u00e1s, transmite la calidad de su gama de productos. El dise\u00f1o dota al producto del m\u00e1ximo protagonismo en el<strong> packaging<\/strong>, present\u00e1ndolo solo, sin m\u00e1s acompa\u00f1amiento que un sofisticado fondo negro.<\/p>\n<p>La propuesta de packaging no solo se va adaptando a las distintas categor\u00edas de productos para conseguir un resultado que sorprende, sino que adem\u00e1s mantiene la coherencia necesaria para conseguir una identidad de marca fuerte en el punto de venta.<\/p>\n<p>El <strong>Basque Culinary Center<\/strong> ha realizado catas de productos que avalan la mejora de la calidad sensorial de Eroski SeleQtia. Los informes que se realizan punt\u00faan la calidad en textura, sabor, aroma, aspecto visual o ingredientes.<\/p>\n<p>Supperstudio ha trabajado en el dise\u00f1o durante el a\u00f1o pasado para que estas pasadas navidades estuvieran a la venta m\u00e1s de 170 productos en los que se incluyen muchos alimentos con Denominaci\u00f3n de Origen o Indicaci\u00f3n Geogr\u00e1fica Protegida.<\/p>\n<p>El resultado se ha traducido en un crecimiento de m\u00e1s del 10% de la marca Eroski SeleQtia.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia Supperstudio ha dise\u00f1ado la nueva imagen y el packaging de la l\u00ednea gourmet Eroski SeleQtia. Este cambio estrat\u00e9gico<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-60861","post","type-post","status-publish","format-standard","hentry","category-branding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El nuevo packaging de Eroski SeleQtia, obra de Supperstudio-IPMARK<\/title>\n<meta name=\"description\" content=\"El nuevo packaging de Eroski SeleQtia, la l\u00ednea gourmet de la conocida compa\u00f1\u00eda retail, ha sido creado por la agencia Supperstudio\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=60861\" \/>\n<meta property=\"og:locale\" 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