{"id":60359,"date":"2017-03-01T16:08:07","date_gmt":"2017-03-01T14:08:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=60359"},"modified":"2017-03-01T16:08:07","modified_gmt":"2017-03-01T14:08:07","slug":"ecommerce-evolucion-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=60359","title":{"rendered":"Espa\u00f1a, cuarto mercado e-commerce de Europa"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-60360 size-full\" title=\"ecommerce-Espa\u00f1a-2017\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/03\/ecommerce-Espa\u00f1a-2017.jpg\" alt=\"ecommerce-Espa\u00f1a-2017\" width=\"345\" height=\"250\" \/>Con una media de 17 compras por a\u00f1o, Espa\u00f1a es el cuarto mercado e-commerce de Europa, por detr\u00e1s del Reino Unido, Italia y Polonia. Moda, tecnolog\u00eda y libros son los art\u00edculos que m\u00e1s se prestan a la compra online. <\/strong><\/p>\n<p>Para el 96% de los <strong>eshoppers espa\u00f1oles<\/strong> la experiencia de compra online resulta positiva, seg\u00fan el e-Shopper Barometer de DPDgroup, que adem\u00e1s los clasifica en tres tipos atendiendo al n\u00famero de adquisiciones realizadas por a\u00f1o: <strong>grandes compradores<\/strong> (43), <strong>compradores medios<\/strong> (6) y <strong>compradores espor\u00e1dicos<\/strong> (2,1).<\/p>\n<p>En Espa\u00f1a, los grandes compradores concentran del 84% del total de transacciones <a href=\"https:\/\/ipmark.com\/digital\/ecommerce\/\">e-commerce<\/a>, los medios un 12% y los espor\u00e1dicos un 4%.<\/p>\n<p>El 66% de los eshoppers espa\u00f1oles ha comprado en un sitio web extranjero, el 68% de las veces en Europa; el 49% en China, y el 34% en Estados Unidos.<\/p>\n<h3>DISPOSITIVOS Y MEDIOS DE PAGO<\/h3>\n<p>Los dispositivos utilizados por los espa\u00f1oles para realizar sus compras por Internet son el port\u00e1til (63%), el ordenador de sobremesa (53%)\u00a0 y el smartphone (35%).<\/p>\n<p>En cuanto a los m\u00e9todos de pago preferidos, el<strong> monedero digital<\/strong> es la opci\u00f3n ganadora (57%), seguido de Visa\/Mastercard (36%), tarjetas de cr\u00e9dito\/debido (36%), transferencia bancaria (18%), contra reembolso (10%) y recibo domiciliado (9%).<\/p>\n<p>La recogida de los art\u00edculos en puntos de conveniencia es la m\u00e1s c\u00f3moda para uno de cada cuatro espa\u00f1oles.<\/p>\n<h3>INCENTIVOS DE COMPRA<\/h3>\n<p>Las expectativas de los compradores online respecto a las<strong> entregas y devoluciones<\/strong> es que sean lo m\u00e1s \u00e1giles, flexibles y r\u00e1pidas posible.<\/p>\n<p>As\u00ed para el 92% de los encuestados los <strong>gastos de entrega completos y transparentes<\/strong> son un factor clave, al igual que la opci\u00f3n de entrega al d\u00eda siguiente. Adem\u00e1s, el 90% comprar\u00eda a trav\u00e9s de Internet si se pudiera conocer la ventana horaria de 1 hora en la que recibir\u00eda su pedido.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-60361 size-full\" title=\"panorama-ecommerce-espa\u00f1a\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/03\/panorama-ecommerce-espa\u00f1a.jpg\" alt=\"panorama-ecommerce-espa\u00f1a\" width=\"690\" height=\"402\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Con una media de 17 compras por a\u00f1o, Espa\u00f1a es el cuarto mercado e-commerce de Europa, por detr\u00e1s del Reino<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-60359","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El e-commerce evoluciona positivamente en Espa\u00f1a-IPMARK<\/title>\n<meta name=\"description\" content=\"La evoluci\u00f3n del e-commerce prosigue por la v\u00edas previstas, con una penetraci\u00f3n media equiparable a la del resto de pa\u00edses europeos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=60359\" \/>\n<meta property=\"og:locale\" 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