{"id":59898,"date":"2017-02-10T15:00:12","date_gmt":"2017-02-10T13:00:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=59898"},"modified":"2017-02-10T15:00:12","modified_gmt":"2017-02-10T13:00:12","slug":"pescanova-estrena-imagen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=59898","title":{"rendered":"Pescanova estrena imagen"},"content":{"rendered":"<figure id=\"attachment_59899\" aria-describedby=\"caption-attachment-59899\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59899\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/02\/Pescanova-Logotipo.jpg\" alt=\"Pescanova Grupo Nueva Pescanova Imagen Cambio\" width=\"690\" height=\"278\" \/><figcaption id=\"caption-attachment-59899\" class=\"wp-caption-text\">Nuevo logotipo de la marca Pescanova.<\/figcaption><\/figure>\n<p><strong>Grupo Nueva Pescanova<\/strong> ha <strong>renovado la identidad comercial y la corporativa<\/strong> de la compa\u00f1\u00eda. Es la primera vez que se renueva el logotipo en los casi 60 a\u00f1os de historia de la marca. \u201cEstos cambios rejuvenecen no solo la cara m\u00e1s visible, sino tambi\u00e9n las ganas, pasi\u00f3n y fuerza de la compa\u00f1\u00eda\u201d, ha asegurado Ignacio Gonz\u00e1lez, consejero delegado del Grupo Nueva Pescanova.<\/p>\n<p>En cuanto a la nueva imagen de marca, la compa\u00f1\u00eda ha apostado por un <strong>redise\u00f1o del logotipo actual<\/strong>, manteniendo su color rojo y la letra may\u00fascula, con el que se hace evolucionar la marca Pescanova, respetando su esencia para aprovechar su posicionamiento en la memoria del consumidor, seg\u00fan se dice en el comunicado de prensa.<\/p>\n<p>Los cambios, se afirma en el mismo comunicado, <strong>potencian m\u00e1s su personalidad<\/strong> y transmiten \u201cemoci\u00f3n, movimiento, frescura y modernidad, capaces de conectar con los compradores m\u00e1s fieles y tambi\u00e9n resultar sugerente, atractivo y fresco para los m\u00e1s j\u00f3venes\u201d. El logotipo se inspira en \u201cel frescor de los entornos marinos y en el dinamismo que transmiten las banderas cuando ondean al viento\u201d.<\/p>\n<p>El nuevo dise\u00f1o es un <strong>reflejo de la nueva estrategia del Grupo<\/strong> que se centra, entre otros aspectos, en una apuesta firme por vender bajo la marca Pescanova y por la innovaci\u00f3n para afrontar el lanzamiento de nuevos productos y formatos enfocados a las nuevas tendencias de consumo. La marca utilizar\u00e1 el lema \u201cNo perdamos la frescura\u201d en distintos soportes, como las redes sociales.<\/p>\n<p>El nuevo logotipo <strong>se introducir\u00e1 progresivamente<\/strong> en los pr\u00f3ximos meses en los nuevos envases y paquetes de todos sus productos a nivel mundial.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Imagen corporativa<\/strong><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_59900\" aria-describedby=\"caption-attachment-59900\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-59900\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/02\/Logo_Grupo_Nueva_Pescanova.jpg\" alt=\"Grupo Nueva Pescanova Imagen Corporativa\" width=\"345\" height=\"108\" \/><figcaption id=\"caption-attachment-59900\" class=\"wp-caption-text\">Nueva imagen corporativa del grupo.<\/figcaption><\/figure>\n<p>Adem\u00e1s del logotipo, <strong>el grupo ha actualizado su imagen corporativa<\/strong>, con el fin de adaptarse a los cambios experimentados tras el proceso de reestructuraci\u00f3n y el concurso de acreedores. La empresa, que responde al nombre de <strong>Grupo Nueva Pescanova<\/strong>, ha optado por mantener en el recuerdo su icono, pero actualiz\u00e1ndolo y moderniz\u00e1ndolo.<\/p>\n<p>La imagen del Grupo <strong>se implantar\u00e1 en todas sus filiales<\/strong>, englobando est\u00e9ticamente bajo el mismo paraguas a todo el grupo, que emplea hoy en d\u00eda a m\u00e1s de 12.000 personas en todo el mundo y opera en 27 pa\u00edses de cuatro continentes.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grupo Nueva Pescanova ha renovado la identidad comercial y la corporativa de la compa\u00f1\u00eda. Es la primera vez que se<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,44],"tags":[],"class_list":["post-59898","post","type-post","status-publish","format-standard","hentry","category-branding","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pescanova estrena imagen - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Grupo Nueva Pescanova ha renovado la identidad comercial y la corporativa de la compa\u00f1\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=59898\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pescanova estrena imagen - 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