{"id":59516,"date":"2017-01-27T14:17:12","date_gmt":"2017-01-27T12:17:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=59516"},"modified":"2017-01-27T14:17:12","modified_gmt":"2017-01-27T12:17:12","slug":"analisis-predictivo-del-consumidor","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=59516","title":{"rendered":"An\u00e1lisis predictivo.\u00bfEs posible anticiparse a los movimientos del consumidor?"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-59518 size-full\" title=\"an\u00e1lisis-predictivo\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2017\/01\/an\u00e1lisis-predictivo.jpg\" alt=\"an\u00e1lisis-predictivo\" width=\"345\" height=\"278\" \/>El an\u00e1lisis predictivo permite a las empresas anticiparse a los movimientos futuros del consumidor, ofreciendo a las empresas una importante ventaja competitiva. En los pr\u00f3ximos tres a\u00f1os el mercado del an\u00e1lisis predictivo crecer\u00e1 un 27,4%.<\/strong><\/p>\n<p>\u201cEl campo de aplicaci\u00f3n del an\u00e1lisis predictivo es enorme. Es posible anticipar el beneficio futuro de una compa\u00f1\u00eda o <strong>predecir los productos que un cliente adquirir\u00e1 en su pr\u00f3xima compra<\/strong>. El pr\u00f3ximo fallo de un sistema inform\u00e1tico, los clientes que se ir\u00e1n a la competencia en los pr\u00f3ximos 30 d\u00edas, el consumo de cerveza el pr\u00f3ximo verano, o, hasta en un partido de f\u00fatbol, hacia donde se desplazar\u00e1 un portero cuando le sea lanzado un penalti\u201d, explica Pablo Enciso, CEO de Predictiva, startup espa\u00f1ola que ha desarrollado <strong>un programa capaz de predecir las interacciones y movimientos de compradores, usuarios y empresas<\/strong>.<\/p>\n<p>Esta herramienta, que utiliza modelos de scoring basados en Big Data, incorpora diferentes m\u00f3dulos predictivos que permiten:<\/p>\n<p>. <strong>Anticiparse a los resultados y potenciarlos<\/strong>, si est\u00e1n alineados con los objetivos de la compa\u00f1\u00eda o, en caso contrario, minimizarlos o evitar que ocurran.<\/p>\n<p>. Descubrir <strong>nuevas oportunidades de crecimiento<\/strong>.<\/p>\n<p>. Optimizar y <strong>hacer m\u00e1s eficiente el negocio<\/strong>.<\/p>\n<p>. <strong>Pronosticar la evoluci\u00f3n de un producto<\/strong>.<\/p>\n<p>.<strong>Predecir el valor futuro de un cliente potencial en tiempo real<\/strong>.<\/p>\n<p>En ecommerce, Predictiva permite monitorizar y predecir acciones de compradores online. \u201cMediante un <strong>algoritmo de clasificaci\u00f3n<\/strong>, para el que utilizamos una tecnolog\u00eda propia de recogida de datos que previamente hemos instalado en la web, podemos anticipar a qu\u00e9 cl\u00faster o grupo de clientes pertenecer\u00e1 este usuario conforme a su futuro volumen de compras\u201d, explica Enciso.<\/p>\n<p>Es decir antes de que realice su primera compra y sin que tengamos informaci\u00f3n previa del mismo es posible predecir qu\u00e9 compras va a realizar este cliente basada en patrones de comportamiento de usuarios similares. \u201cTener esta informaci\u00f3n puede ayudarnos a decidir qu\u00e9 seguimiento realizar a este usuario, qu\u00e9 tipo de servicio ofrecerle, adherirle a un programa de fidelizaci\u00f3n u ofrecerle ofertas entre otras opciones\u201d, analiza Pablo Enciso.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El an\u00e1lisis predictivo permite a las empresas anticiparse a los movimientos futuros del consumidor, ofreciendo a las empresas una importante<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-59516","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An\u00e1lisis predictivo del consumidor. 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