{"id":58927,"date":"2016-12-29T14:01:22","date_gmt":"2016-12-29T12:01:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=58927"},"modified":"2016-12-29T14:01:22","modified_gmt":"2016-12-29T12:01:22","slug":"campanadas-publicidad-estrella-galicia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58927","title":{"rendered":"Las privadas de TV brindar\u00e1n con Estrella Galicia en las campanadas"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58928 size-full\" title=\"campanadas-estrella-de-galicia\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/campanadas-estrella-de-galicia.jpg\" alt=\"campanadas-estrella-de-galicia\" width=\"690\" height=\"278\" \/>Las cadenas de televisi\u00f3n privadas de Atresmedia y Mediaset volver\u00e1n a brindar esta Nochevieja con Estrella Galicia. La campa\u00f1a desarrollada por Ymedia ser\u00e1, por quinto a\u00f1o consecutivo, la protagonista de las campanadas en Antena 3, Cuatro, Telecinco y La Sexta.<\/strong><\/p>\n<p>Carlos Sobera y Lara \u00c1lvarez en Telecinco y Cuatro, Cristina Pedroche y Alberto Chicote en Antena 3 y Frank Blanco e Irene Junquera en La Sexta despedir\u00e1n el a\u00f1o brindando con Estrella Galicia despu\u00e9s de tomarse las uvas. La acci\u00f3n incluir\u00e1 este a\u00f1o una serie de avances en las cadenas de Atresmedia y Mediaset, desde el d\u00eda 25 hasta el d\u00eda 31, en los que este a\u00f1o adem\u00e1s de los presentadores del programa de las Campanadas, participar\u00e1 tambi\u00e9n el actor gallego Manuel Manqui\u00f1a.<\/p>\n<p>En la Nochevieja de 2012-2013, Estrella Galicia evolucion\u00f3 el tradicional programa de las Campanadas, yendo m\u00e1s all\u00e1 de los habituales espacios publicitarios para formar parte del contenido., convirti\u00e9ndose en la <strong>sustituta del cava para el primer brindis del a\u00f1o. <\/strong><\/p>\n<p>La campa\u00f1a desarrollada por Ymedia ha logrado buenos resultados en los cuatro a\u00f1os en los que se ha desarrollado. Estrella Galicia fue <strong>la marca m\u00e1s recordada por los espa\u00f1oles en el a\u00f1o 2014<\/strong>, por delante de los dem\u00e1s anunciantes del pa\u00eds, aumentando la notoriedad de marca en m\u00e1s de un 1.000% e incrementando sus ventas un 28%. Mientras que la campa\u00f1a \u201cPor un 2016 exageradamente bueno\u201d elev\u00f3 a la marca al primer puesto en el <strong>ranking de notoriedad<\/strong>. En concreto, el \u00edndice de recuerdo de Estrella Galicia se situ\u00f3 en el 21,8% en la Nochevieja de 2015.<\/p>\n<p>Seg\u00fan indica Jaime L\u00f3pez-Francos, consejero delegado de Ymedia, \u00abla campa\u00f1a revolucion\u00f3 el momento televisivo del a\u00f1o en Espa\u00f1a, cambiando una tradici\u00f3n que ven\u00eda durando m\u00e1s de 50 a\u00f1os para sustituir el cl\u00e1sico brindis con cava y brindar por el nuevo a\u00f1o con Estrella Galicia\u00bb.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Las cadenas de televisi\u00f3n privadas de Atresmedia y Mediaset volver\u00e1n a brindar esta Nochevieja con Estrella Galicia. La campa\u00f1a desarrollada<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-58927","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Brindis de las campanadas con publicidad de Estrella Galicia-IPMARK<\/title>\n<meta name=\"description\" content=\"Las cadenas de televisi\u00f3n privadas de Atresmedia y Mediaset volver\u00e1n a brindar esta Nochevieja con publicidad de Estrella Galicia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=58927\" \/>\n<meta property=\"og:locale\" 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