{"id":58892,"date":"2016-12-28T14:22:36","date_gmt":"2016-12-28T12:22:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=58892"},"modified":"2016-12-28T14:22:36","modified_gmt":"2016-12-28T12:22:36","slug":"marketing-contenidos-crecimiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58892","title":{"rendered":"La producci\u00f3n de marketing de contenidos creci\u00f3 un 60% en 2016"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58893 size-full\" title=\"marketing-de-contenidos\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/marketing-de-contenidos.jpg\" alt=\"marketing-de-contenidos\" width=\"690\" height=\"278\" \/>En este a\u00f1o que ya acaba, las marcas produjeron un 60% m\u00e1s de marketing de contenidos que en 2015. Adem\u00e1s, el 52% tiene previsto aumentar sus presupuestos para esta disciplina en 2017. <\/strong><\/p>\n<p>Estos son algunos de los datos que arroja el segundo Estudio de Content Marketing en Latinoam\u00e9rica y Espa\u00f1a elaborado por Genwords, que tambi\u00e9n semana que el 85% de las marcas ya est\u00e1 recurriendo al marketing de contenidos para comunicarse con sus audiencias.<\/p>\n<p>En su mayor\u00eda, las compa\u00f1\u00edas consultadas consideran que el<strong> retorno de la inversi\u00f3n<\/strong> que obtienen con sus acciones de content marketing es satisfactorio: el 33% define este ROI como exitoso y el 21% como muy exitoso.<\/p>\n<p>Los principales objetivos que los anunciantes esperan obtener con esta disciplina del marketing son principalmente: <strong>branding, engagement, ventas y leads<\/strong>.<\/p>\n<p>En el 59% de los casos, las compa\u00f1\u00edas consultadas tienen un equipo espec\u00edfico destinado a crear contenidos y son los profesionales de marketing los que suelen asumir la responsabilidad.<\/p>\n<p>Los post promocionales y los anuncios en redes sociales son los medios m\u00e1s efectivos para la promoci\u00f3n de contenido y las <strong>acciones en social media, los v\u00eddeos y los contenidos multimedia<\/strong> resultan ser las t\u00e1cticas m\u00e1s efectivas en las estrategias de content marketing. Los art\u00edculos en la p\u00e1gina web y blogs tambi\u00e9n son una pr\u00e1ctica com\u00fan para las empresas consultadas.<\/p>\n<p>La <strong>medici\u00f3n del ROI<\/strong>, la generaci\u00f3n de contenido con engagement, la exigencia de una producci\u00f3n constante y la falta de presupuesto son las mayores dificultades que los profesionales citan en relaci\u00f3n al content marketing.<\/p>\n<p>Por \u00faltimo, el estudio se\u00f1ala que <strong>de cara a 2017<\/strong> las marcas destinar\u00e1n entre un 1% y un 24% de sus presupuestos para comunicaci\u00f3n al marketing de contenidos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este a\u00f1o que ya acaba, las marcas produjeron un 60% m\u00e1s de marketing de contenidos que en 2015. Adem\u00e1s,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-58892","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El marketing de contenidos creci\u00f3 un 60% en 2016-IPMARK<\/title>\n<meta name=\"description\" content=\"Este a\u00f1o, las marcas produjeron un 60% m\u00e1s de marketing de contenidos que en 2015 y el 52% aumentar\u00e1 sus presupuestos para esta disciplina en 2017.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=58892\" \/>\n<meta property=\"og:locale\" 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