{"id":58870,"date":"2016-12-27T14:16:43","date_gmt":"2016-12-27T12:16:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=58870"},"modified":"2016-12-27T14:16:43","modified_gmt":"2016-12-27T12:16:43","slug":"teads-video-publicitario-inread-live-dia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58870","title":{"rendered":"Teads, campa\u00f1a de v\u00eddeo publicitario InRead Live para D\u00eda"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58871 size-full\" title=\"teads-campana-dia\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/Teads-campa\u00f1a-D\u00eda.jpg\" alt=\"teads-campana-dia\" width=\"345\" height=\"345\" \/>Teads, especialistas en formatos de v\u00eddeo outstream, ha lanzado la primera campa\u00f1a publicitaria con retransmisi\u00f3n en directo (InRead Live) para D\u00eda, de la mano de la agencia Arena Media. <\/strong><\/p>\n<p>DIA buscaba con su campa\u00f1a Navidad2punto0 dar una respuesta diferente a todas esas consultas y dudas gastron\u00f3micas con un <strong>evento gastron\u00f3mico<\/strong> que se realiz\u00f3 en Torrijos, Toledo y en el que tres familias formadas por tres miembros de tres generaciones distintas concursaron en la elaboraci\u00f3n de un men\u00fa de Navidad diferente. El evento fue amenizado por Nacho Guerreros, Coque, de la exitosa serie de televisi\u00f3n \u2018La que se avecina\u2019 y cont\u00f3 con la colaboraci\u00f3n de una de las &#8216;youtubers&#8217; espa\u00f1olas con m\u00e1s seguidores, Verdeliss.<\/p>\n<p>La soluci\u00f3n<strong> InRead Live <\/strong>permite difundir eventos en directo mediante streaming a trav\u00e9s de un espacio publicitario, desde el ordenador y el m\u00f3vil. Al igual que el resto de formatos inRead, el espacio publicitario se ubica entre p\u00e1rrafos de texto e incluye la <strong>retransmisi\u00f3n en directo de un contenido de marca<\/strong>. El formato es id\u00f3neo para campa\u00f1as de branding e impacto que busquen ampliar coberturas de TV.<\/p>\n<p>La campa\u00f1a tuvo lugar el pasado 17 de diciembre entre las 12:00 y las 14:00, tiempo que dur\u00f3 la retransmisi\u00f3n del evento. Para incrementar la eficacia se aplic\u00f3 segmentaci\u00f3n contextual, dirigiendo la campa\u00f1a a contenidos relacionados con la gastronom\u00eda, la alimentaci\u00f3n y la Navidad.<\/p>\n<p>Durante las dos horas que dur\u00f3 la acci\u00f3n se lanzaron unos <strong>500.000 impactos<\/strong> y el 33% de las retrasmisiones del concurso se realizaron a trav\u00e9s de m\u00f3vil y el resto a trav\u00e9s del ordenador.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teads, especialistas en formatos de v\u00eddeo outstream, ha lanzado la primera campa\u00f1a publicitaria con retransmisi\u00f3n en directo (InRead Live) para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-58870","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Teads, campa\u00f1a de v\u00eddeo publicitario InRead Live para D\u00eda<\/title>\n<meta name=\"description\" content=\"Teads ha lanzado la primera campa\u00f1a publicitaria con retransmisi\u00f3n en directo (InRead Live) para D\u00eda, de la mano de la agencia Arena Media.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=58870\" \/>\n<meta property=\"og:locale\" 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