{"id":58866,"date":"2016-12-27T13:43:34","date_gmt":"2016-12-27T11:43:34","guid":{"rendered":"https:\/\/ipmark.com\/?p=58866"},"modified":"2016-12-27T13:43:34","modified_gmt":"2016-12-27T11:43:34","slug":"mahou-campana-sensorial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58866","title":{"rendered":"La nueva campa\u00f1a de Mahou se puede oler y tocar"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-58867\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/campa\u00f1a-sensorial-mahou-barrica.jpg\" alt=\"campana-sensorial-mahou-barrica\" width=\"345\" height=\"278\" \/>La campa\u00f1a sensorial, con la que Mahou presenta una nueva categor\u00eda de cervezas lager envejecidas en barrica, se lanzar\u00e1 el pr\u00f3ximo mes de enero y la creatividad podr\u00e1 olerse y tocarse.\u00a0<\/strong><\/p>\n<p>Con el objetivo de trasladar a los lectores el mimo y el trabajo artesanal de la elaboraci\u00f3n de Mahou Barrica, la agencia creativa de Mahou, El Ruso de Rocky, ha aceptado el reto de desarrollar un formato que <strong>gracias al olor y al tacto<\/strong> descubra a los consumidores el arte de envejecer cerveza en una barrica de roble, seg\u00fan explica Pablo de la Fuente, director de marca de la cervecera.<\/p>\n<p>Para ello, el proceso de producci\u00f3n de la creatividad comienza con la impresi\u00f3n del encarte, seguido de la aplicaci\u00f3n de un <strong>barniz oloroso<\/strong> y de un serigrafiado en volumen que recrea un efecto en<strong> relieve mate a madera<\/strong>. Por \u00faltimo, para que el olfato capte todas las esencias de la madera se aplica sobre la p\u00e1gina una pel\u00edcula con micro-c\u00e1psulas que, al rozamiento, desprende el olor.<\/p>\n<p>La campa\u00f1a aparecer\u00e1 el mes que viene en distintas revistas lifestyle mensuales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a sensorial, con la que Mahou presenta una nueva categor\u00eda de cervezas lager envejecidas en barrica, se lanzar\u00e1 el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-58866","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou estrena 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