{"id":58845,"date":"2016-12-23T15:01:01","date_gmt":"2016-12-23T13:01:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=58845"},"modified":"2016-12-23T15:01:01","modified_gmt":"2016-12-23T13:01:01","slug":"demanda-formatos-nativos-video-crece","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58845","title":{"rendered":"La demanda de formatos nativos de v\u00eddeo crece un 150%"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-58846\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/Demanda-de-v\u00eddeos-nativos-crece.jpg\" alt=\"demanda-de-videos-nativos-crece\" width=\"690\" height=\"400\" \/>La demanda de formatos nativos de v\u00eddeo, aquellos que no necesitan un reproductor propio y que aparecen en una website totalmente integrados con su look&amp;feel, \u00a0ha crecido este a\u00f1o un 150% respecto a 2015. <\/strong><\/p>\n<p>Seg\u00fan Marcos Luengo, CEO de la compa\u00f1\u00eda ADman Media,\u00a0 \u201cestos formatos, tanto si aparecen integrados entre dos p\u00e1rrafos de un texto o en la home de una web, ofrecen muy <strong>buenas m\u00e9tricas<\/strong> tanto de viewability \u2013la m\u00e9trica que garantiza su visibilidad\u2013 como de completion rate\u201d \u2013porcentaje de v\u00eddeos que se visualizan por completo\u2013.<\/p>\n<p>Por otro lado, aunque el m\u00f3vil sigue ganando en cuanto a tiempo invertido por parte de los usuarios, las marcas est\u00e1n apostando fuerte por los <strong>grandes formatos de v\u00eddeo<\/strong> como el big player de 640*480 p\u00edxeles. Al igual que los formatos nativos, ofrecen mejores m\u00e9tricas tanto en viewability como en completion rate.<\/p>\n<p>De acuerdo con el informe realizado por ADman Media, el <strong>formato instream<\/strong>, que aparece antes, durante o despu\u00e9s de un v\u00eddeo escogido por el usuario, se sigue utilizando pero su demanda crece en menor medida.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La demanda de formatos nativos de v\u00eddeo, aquellos que no necesitan un reproductor propio y que aparecen en una website<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-58845","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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