{"id":58813,"date":"2016-12-22T13:40:17","date_gmt":"2016-12-22T11:40:17","guid":{"rendered":"https:\/\/ipmark.com\/?p=58813"},"modified":"2016-12-22T13:40:17","modified_gmt":"2016-12-22T11:40:17","slug":"carbonell-nueva-imagen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58813","title":{"rendered":"Carbonell renueva su imagen"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-58814\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/Carbonell-nueva-imagen.jpg\" alt=\"carbonell-nueva-imagen\" width=\"345\" height=\"278\" \/>La marca de aceite Carbonell (Deoleo) renueva su imagen coincidiendo con su 150 aniversario. El nuevo dise\u00f1o busca una mejor visibilidad y mayor diferenciaci\u00f3n en el lineal. <\/strong><\/p>\n<p>El logo de Carbonell presenta mayor tama\u00f1o en esta nueva etiqueta, lo que favorece una mejor identificaci\u00f3n por parte del consumidor. Tambi\u00e9n recupera un <strong>mayor protagonismo la mujer andaluza<\/strong>, cuyo cartel fue dise\u00f1ado por Pere Casas Abarca, y que desde 1910 se convirti\u00f3 en el icono m\u00e1s representativo de la marca. Una imagen que se acerca hasta el primer plano de la botella junto a un cesto de aceitunas, que refuerza la naturalidad\u00a0 de Carbonell.<\/p>\n<p>Este trabajo, realizado por Vinizius, tambi\u00e9n se aplica en la gama premium, recuperando el icono de la mujer andaluza en sus formatos de vidrio -100% Arbequina, Hojiblanca, Picual y Regium- para homogenizar la imagen y dotar de mayor coherencia la gama de productos.<\/p>\n<p>Adem\u00e1s, las etiquetas de la gama PET\u00a0 <strong>incorporan nuevas recomendaciones de usos<\/strong>. Con ello, se facilita la elecci\u00f3n a los consumidores en el lineal, ya que todav\u00eda hay muchas personas que no saben qu\u00e9 tipo de aceite usar en cada plato.<\/p>\n<p>Seg\u00fan <strong>Francisco Rionda, director de marketing de Deoleo<\/strong>, \u201cnuestro aceite ha sido referente de calidad y buen hacer en las cocinas espa\u00f1olas desde hace 150 a\u00f1os. Con este restyling hemos querido rendir homenaje a los elementos ic\u00f3nicos m\u00e1s caracter\u00edsticos de la marca, como son la mujer andaluza, y el aceite de oliva 0,4\u201d.<\/p>\n<p><strong>Nuevo nombre para la referencia m\u00e1s importante <\/strong><\/p>\n<p>Carbonell incorpora el nuevo t\u00e9rmino Original 0,4 para la referencia m\u00e1s importante de su gama de producto. Una nueva propuesta de nombre que responde al uso e imaginario del producto, y que en palabras de los consumidores remite y refuerza el reconocimiento como \u201cel aceite de toda la vida, el de siempre, el tradicional y el genuino\u201d, seg\u00fan se extrajo de un estudio\u00a0 sobre nueva imagen de Carbonell.<\/p>\n<p>Adem\u00e1s, <strong>las botellas de Virgen Extra y monovarietales en su gama PET pasan a ser de color verde,<\/strong>\u00a0tonalidad que evita la exposici\u00f3n a la luz del aceite de oliva para preservar la frescura y cualidades organol\u00e9pticas del producto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marca de aceite Carbonell (Deoleo) renueva su imagen coincidiendo con su 150 aniversario. El nuevo dise\u00f1o busca una mejor<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91,38,44],"tags":[],"class_list":["post-58813","post","type-post","status-publish","format-standard","hentry","category-branding","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El aceite Carbonell renueva su imagen-IPMARK<\/title>\n<meta name=\"description\" content=\"La marca de aceite Carbonell (Deoleo) renueva su imagen coincidiendo con su 150 aniversario para lograr m\u00e1s visibilidad y diferenciaci\u00f3n en el lineal\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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