{"id":58808,"date":"2016-12-22T12:45:56","date_gmt":"2016-12-22T10:45:56","guid":{"rendered":"https:\/\/ipmark.com\/?p=58808"},"modified":"2016-12-22T12:45:56","modified_gmt":"2016-12-22T10:45:56","slug":"machismo-navideno","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58808","title":{"rendered":"Shackleton combate el machismo navide\u00f1o con el #sentadordemadres"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58809 size-full\" title=\"sentador-de-madres-machismo-navide\u00f1o-locas-del-co\u00f1o\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/Sentador-de-Madres-2.jpg\" alt=\"sentador-de-madres-machismo-navide\u00f1o\" width=\"690\" height=\"278\" \/>En colaboraci\u00f3n con la revista feminista colaborativa digital Locas del Co\u00f1o, Shackleton ha creado una innovaci\u00f3n tecnol\u00f3gica que combate el machismo navide\u00f1o \u00a0manteniendo a las madres \u201camarradas\u201d a la silla durante las cenas de estos d\u00edas: el #sentadordemadres.<\/strong><\/p>\n<p>Se trata de una <strong>ingeniosa cr\u00edtica al rol de la mujer<\/strong>, sobre todo en estas fechas navide\u00f1as; Locas del Co\u00f1o presenta esta iniciativa con el objetivo de lanzar y promover su canal de YouTube.<\/p>\n<p>El invento del <strong>#sentadordemadres<\/strong> consiste en un cintur\u00f3n de nylon con auto-lock de tres d\u00edgitos para que s\u00f3lo ella pueda decidir cu\u00e1ndo levantarse de la mesa incorporando un sistema velcrum ajustable a cualquier silla. Adem\u00e1s s\u00f3lo esta Navidad, incluye un <strong>Palo-Brindis<\/strong> para poder felicitar a los comensales sin moverse del sitio.<\/p>\n<p>El director dreativo de Shackleton, Santi Garc\u00eda, ha declarado: \u201cEsperemos que esta idea ayude esta Navidad a acabar con este <strong>micro-machismo<\/strong> que en el fondo no tiene nada de micro\u201d.<\/p>\n<p>Con un mill\u00f3n de visualizaciones, el v\u00eddeo del #sentadordemadres es ya un \u00e9xito en las redes sociales Facebook y YouTube.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sentador de madres, navidad en igualdad #SentadorDeMadres | Locas del Co\u00f1o\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/uwfFOylxUM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En colaboraci\u00f3n con la revista feminista colaborativa digital Locas del Co\u00f1o, Shackleton ha creado una innovaci\u00f3n tecnol\u00f3gica que combate el<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-58808","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>#sentadordemadres, contra el machismo navide\u00f1o-IPMARK<\/title>\n<meta name=\"description\" content=\"El #sentadordemadres es el invento de Shackleton y Locas del Co\u00f1o para combatir el machismo navide\u00f1o t\u00edpico de estas fechas\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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