{"id":58777,"date":"2016-12-21T14:47:44","date_gmt":"2016-12-21T12:47:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=58777"},"modified":"2016-12-21T14:47:44","modified_gmt":"2016-12-21T12:47:44","slug":"desaconsejan-regalos-solidarios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58777","title":{"rendered":"\u00bfRegalos solidarios? Quiz\u00e1s no sea una buena idea"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-58778 size-full\" title=\"regalos-solidarios\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/regalos-solidarios.jpg\" alt=\"regalos-solidarios\" width=\"690\" height=\"278\" \/>Un estudio elaborado por expertos en marketing y publicado por la revista estadounidense \u2018Current Directions in Psychological Science\u2019 recomienda no hacer regalos solidarios. <\/strong><\/p>\n<p>Seg\u00fan aseguran los responsables de esta <a href=\"http:\/\/invespromo.com\/wp-content\/uploads\/2016\/12\/CDPS_GiftGivingRound2FINAL.pdf\">\u00a0investigaci\u00f3n<\/a>, este tipo de presentes \u00ab<strong>no son muy bien valorados por quien los recibe, sobre todo si la relaci\u00f3n entre ambas partes es profesional y no persona<\/strong>l\u201d.<\/p>\n<p>Por el contrario, los<strong> regalos intangibles<\/strong>, de tipo experiencia, son apreciados positivamente. \u201cRecibir una experiencia de alguien te hace sentir una conexi\u00f3n emocional m\u00e1s fuerte hacia \u00e9l\u201d, afirman los expertos.<\/p>\n<p>Parece ser que precio o el tiempo empleado en elegir un regalo no aseguran\u00a0 su \u00e9xito, no son buenos predictores de su aceptaci\u00f3n y es que seg\u00fan el estudio <strong>acertamos poco al regalar porque nos falta empat\u00eda<\/strong>, es decir, no sabemos ponernos en el lugar del otro.<\/p>\n<p>As\u00ed, quien regala busca fundamentalmente\u00a0 sorprender, mientras que quien recibe el obsequio inmediatamente piensa en su utilidad pr\u00e1ctica.\u00a0 El que regala suele olvidar las preferencias y necesidades de la persona\u00a0 a la que va dirigido el regalo y \u00e9ste \u00faltimo valora siempre m\u00e1s los obsequios que son \u00fatiles.<\/p>\n<p>Los autores del estudio definen el<strong> regalo ideal<\/strong> como un compromiso entre \u201cel que regala, a quien va destinado el obsequio y la relaci\u00f3n que existe entre ambos\u201d. Dicho compromiso es igual de importante en los regalos de empresa. En lo que se refiere a los regalos de empresa, Javier Sard\u00e1, experto en optimizaci\u00f3n de ventas y marketing de la consultora Invespromo Consulting recomienda \u201cpersonalizarlos con la marca del cliente, si es posible, y reflexionar sobre qu\u00e9 le puede interesar y buscar un presente que le haga sentirse especial\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un estudio elaborado por expertos en marketing y publicado por la revista estadounidense \u2018Current Directions in Psychological Science\u2019 recomienda no<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-58777","post","type-post","status-publish","format-standard","hentry","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Expertos en marketing recomiendan no hacer regalos solidarios-IPMARK<\/title>\n<meta name=\"description\" content=\"Contra lo que se pudiera pensar, los regalos solidario no son muy bien valorados por quien los recibe, sobre todo el \u00e1mbito empresarial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=58777\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expertos en marketing recomiendan no hacer regalos solidarios-IPMARK\" \/>\n<meta property=\"og:description\" content=\"Contra lo que se pudiera pensar, los regalos solidario no son muy bien valorados por quien los recibe, sobre todo el \u00e1mbito empresarial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=58777\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-21T12:47:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/regalos-solidarios.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58777#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58777\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"\u00bfRegalos solidarios? 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