{"id":58752,"date":"2016-12-20T14:14:08","date_gmt":"2016-12-20T12:14:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=58752"},"modified":"2016-12-20T14:14:08","modified_gmt":"2016-12-20T12:14:08","slug":"blue-499-agencia-de-medios","status":"publish","type":"post","link":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/","title":{"rendered":"Blue 499, la nueva denominaci\u00f3n de Optimedia I Blue 449"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58753 size-full\" title=\"blue-499-agencia-de-medios\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/blue-499-agencia-de-medios.jpg\" alt=\"blue-499-agencia-de-medios\" width=\"345\" height=\"278\" \/>La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449. Dirigida por Andras Vigh, presidente mundial de la marca, Blue 449 opera en 14 mercados, con 22 oficinas y se expandir\u00e1 todav\u00eda m\u00e1s en 2017. <\/strong><\/p>\n<p>En marzo de este mismo a\u00f1o Publicis Media cre\u00f3 la agencia Optimedia I Blue 449 como la<strong> marca <em>open source<\/em><\/strong> del grupo, fusionando la marca Optimedia con la reci\u00e9n creada Blue 449.<\/p>\n<p>En estos nueve meses nueve meses la agencia de medios ha conseguido clientes como Asda, Home Away, Kayak, Alibaba, Hewlett Packard Enterprise y Reliant\/NRG. Con presencia mundial en 14 mercados clave con 22 oficinas, <strong>Blue 449<\/strong> tiene la intenci\u00f3n de abrir 8 oficinas m\u00e1s incluyendo Singapur, M\u00e9xico,Taiw\u00e1n y Bulgaria para finales de 2017, aumentando as\u00ed su presencia en EMEA, APAC y Am\u00e9rica.<\/p>\n<p>Tambi\u00e9n se incorpora a la red de Blue 449 la agencia reci\u00e9n adquirida en Australia, Match Media.<\/p>\n<p>La filosof\u00eda open source de Blue 449 consiste en trabajar en la intersecci\u00f3n donde confluyen los medios, las ideas, los datos y la tecnolog\u00eda. Uno de los pilares es <strong>Blue Collective<\/strong>, personas y organizaciones que trabajan en todo el mundo y que aportan experiencia en sectores muy concretos, as\u00ed como tambi\u00e9n lo hacen las pr\u00e1cticas globales de Publicis Media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449. Dirigida por Andras Vigh, presidente<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-58752","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-12-20T12:14:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/blue-499-agencia-de-medios.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Blue 499, la nueva denominaci\u00f3n de Optimedia I Blue 449\",\"datePublished\":\"2016-12-20T12:14:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/\"},\"wordCount\":223,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/blue-499-agencia-de-medios.jpg\",\"articleSection\":[\"Agencias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/\",\"url\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/\",\"name\":\"Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/12\\\/blue-499-agencia-de-medios.jpg\",\"datePublished\":\"2016-12-20T12:14:08+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/blue-499-agencia-de-medios\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blue 499, la nueva denominaci\u00f3n de Optimedia I Blue 449\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/author\\\/ipmark\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK","description":"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/","og_locale":"es_ES","og_type":"article","og_title":"Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK","og_description":"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.","og_url":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-12-20T12:14:08+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/blue-499-agencia-de-medios.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#article","isPartOf":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Blue 499, la nueva denominaci\u00f3n de Optimedia I Blue 449","datePublished":"2016-12-20T12:14:08+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/"},"wordCount":223,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/blue-499-agencia-de-medios.jpg","articleSection":["Agencias"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/","url":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/","name":"Nueva denominaci\u00f3n agencia de medios Blue 449-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/12\/blue-499-agencia-de-medios.jpg","datePublished":"2016-12-20T12:14:08+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La agencia de medios \u2018open source\u2019 de Publicis Media simplifica su nombre a Blue 449 y encara una expansi\u00f3n internacional en los pr\u00f3ximos meses.","breadcrumb":{"@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/blue-499-agencia-de-medios\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/blue-499-agencia-de-medios\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Blue 499, la nueva denominaci\u00f3n de Optimedia I Blue 449"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/author\/ipmark\/"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/58752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/comments?post=58752"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/posts\/58752\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/media?parent=58752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/categories?post=58752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/wp-json\/wp\/v2\/tags?post=58752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}