{"id":58207,"date":"2016-11-22T16:26:02","date_gmt":"2016-11-22T14:26:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=58207"},"modified":"2016-11-22T16:26:02","modified_gmt":"2016-11-22T14:26:02","slug":"prisa-brand-publisher-trading-desk","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=58207","title":{"rendered":"Prisa Brand Solutions lanza un Publisher Trading Desk"},"content":{"rendered":"<p><strong> <img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-58210 size-full\" title=\"prisa-brand-solutions-publisher-trading-desk\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/11\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg\" alt=\"prisa-brand-solutions-publisher-trading-desk\" width=\"345\" height=\"159\" \/>Prisa Brand Solutions ha lanzado al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana, que le permitir\u00e1 escalar su negocio digital haciendo uso del data enriquecido. <\/strong><\/p>\n<p>La nueva plataforma se sustenta sobre los <strong>acuerdos estrat\u00e9gicos establecidos con Google y Appnexus<\/strong> que proveen la tecnolog\u00eda de compra DSP (Demand Side Platform).<\/p>\n<p>Prisa Brand Solutions, como comercializadora en Espa\u00f1a y Miami de medios como El Pa\u00eds, As o Los 40, pretende extender sus audiencias, permitiendo a anunciantes y agencias l<strong>legar a sus consumidores objetivo con publicidad relevante, contextualizada, en un entorno seguro y mejorando notablemente el ROI de sus campa\u00f1as.<\/strong><\/p>\n<p>En esta l\u00ednea, se enriquecen los perfiles de los usuarios con la captura diaria de millones de eventos que vincula a la audiencia con atributos como intereses, comportamientos o intenciones de compra y completan de manera notable la informaci\u00f3n asociada a cada usuario, permitiendo una mejor targetizaci\u00f3n y eficiencia publicitaria y al mismo tiempo una mejor experiencia para el usuario.<\/p>\n<p>\u201cEstamos ante una transformaci\u00f3n tecnol\u00f3gica en el mundo de los medios y de la publicidad y es necesario seguir desarrollando nuevos modelos que aporten ventajas competitivas&#8230;\u201d afirma Ignacio Soto, Chief Revenue Officer del grupo Prisa. \u201cGrandes medios internacionales como The Guardian han apostado claramente por modelos como este y con el lanzamiento del Trading Desk pretendemos ahondar en innovaci\u00f3n comercial y <strong>desarrollar nuevos modelos que nos permitan una monetizaci\u00f3n m\u00e1s eficiente de nuestras audiencias<\/strong>\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prisa Brand Solutions ha lanzado al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[],"class_list":["post-58207","post","type-post","status-publish","format-standard","hentry","category-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK<\/title>\n<meta name=\"description\" content=\"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=58207\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK\" \/>\n<meta property=\"og:description\" content=\"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=58207\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-22T14:26:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/11\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Prisa Brand Solutions lanza un Publisher Trading Desk\",\"datePublished\":\"2016-11-22T14:26:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207\"},\"wordCount\":258,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg\",\"articleSection\":[\"Media\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=58207\",\"name\":\"Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg\",\"datePublished\":\"2016-11-22T14:26:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=58207\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=58207#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Prisa Brand Solutions lanza un Publisher Trading Desk\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK","description":"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=58207","og_locale":"es_ES","og_type":"article","og_title":"Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK","og_description":"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente","og_url":"https:\/\/ipmark.com\/?p=58207","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-11-22T14:26:02+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/11\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=58207#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=58207"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Prisa Brand Solutions lanza un Publisher Trading Desk","datePublished":"2016-11-22T14:26:02+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=58207"},"wordCount":258,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=58207#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/11\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg","articleSection":["Media"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=58207","url":"https:\/\/ipmark.com\/?p=58207","name":"Prisa Brand Solutions lanza su Publisher Trading Desk-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=58207#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=58207#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/11\/Prisa-Brand-Solutions-Publisher-Trading-Desk-1.jpg","datePublished":"2016-11-22T14:26:02+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"Prisa Brand Solutions lanza al mercado el primer Publisher Trading Desk de un grupo de medios de habla hispana para lograr una monetizaci\u00f3n m\u00e1s eficiente","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=58207#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=58207"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=58207#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=58207#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Prisa Brand Solutions lanza un Publisher Trading Desk"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/58207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=58207"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/58207\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=58207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=58207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=58207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}