{"id":56809,"date":"2016-09-22T13:59:51","date_gmt":"2016-09-22T11:59:51","guid":{"rendered":"https:\/\/ipmark.com\/?p=56809"},"modified":"2016-09-22T13:59:51","modified_gmt":"2016-09-22T11:59:51","slug":"cebrapp-atropellos-smombies","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=56809","title":{"rendered":"Cebrapp,la app que salva la vida a los &#8216;smombies&#8217;"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-56810 size-full\" title=\"cebrapp\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/09\/cebra-app.jpg\" alt=\"cebraapp\" width=\"345\" height=\"345\" \/>Cebrapp es una aplicaci\u00f3n m\u00f3vil dise\u00f1ada para evitar el creciente de atropellos a los \u2018smombies\u2019, es decir, a los peatones que andan por aceras y calzadas absortos en sus m\u00f3viles. Es un proyecto de la agencia digital SrBurns y el Ayuntamiento de Alcobendas.<\/strong><\/p>\n<p>Esta costumbre, cada vez m\u00e1s extendida en nuestras ciudades, llega a<strong> aumentar hasta en un 40% el peligro de ser atropellados<\/strong>. Para reducir ese riesgo, Cebrapp alerta de la proximidad de un sem\u00e1foro en rojo o de un cruce peligroso a quienes van distra\u00eddos con sus terminales.<\/p>\n<p>Para poner en funcionamiento la aplicaci\u00f3n, disponible en iOS y Android, los usuarios se tienen que descargarla en el m\u00f3vil, permitir las alertas en pantalla y tener activado el bluetooth, conexi\u00f3n que servir\u00e1 de v\u00eda de comunicaci\u00f3n entre los terminales y los diferentes beacons distribuidos en los diferentes pasos de cebra.<\/p>\n<p>\u201cUn <strong>gran porcentaje de los atropellos a peatones se producen porque la gente va absorta con su dispositivo<\/strong>. Con esta iniciativa queremos no s\u00f3lo reducir \u00e9stas terribles cifras, sino tambi\u00e9n concienciar sobre esta problem\u00e1tica y hacer que la gente entienda que necesita poner toda su atenci\u00f3n sobre la v\u00eda y no sobre el m\u00f3vil cuando est\u00e1n a punto de cruzar\u201d, se\u00f1ala Marta Guti\u00e9rrez, CEO de SrBurns.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cebrapp es una aplicaci\u00f3n m\u00f3vil dise\u00f1ada para evitar el creciente de atropellos a los \u2018smombies\u2019, es decir, a los peatones<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-56809","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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