{"id":56801,"date":"2016-09-22T12:23:30","date_gmt":"2016-09-22T10:23:30","guid":{"rendered":"https:\/\/ipmark.com\/?p=56801"},"modified":"2016-09-22T12:23:30","modified_gmt":"2016-09-22T10:23:30","slug":"activia-vivir-insync","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=56801","title":{"rendered":"Vivir InSync. Activia a favor del talento femenino"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-56802 size-full\" title=\"activia-vivir-insync\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/09\/Activia-Vivir-InSync.jpg\" alt=\"activia-vivir-insync\" width=\"345\" height=\"266\" \/>Activia acaba de estrenar \u2018Vivir InSyc\u2019, su nueva campa\u00f1a global en la que anima a las mujeres a estar en sinton\u00eda consigo mismas y alcanzar su m\u00e1ximo potencial. Su lanzamiento ha ido acompa\u00f1ado de la presentaci\u00f3n del estudio \u2018Mujeres InSyc\u2019 sobre las barreras sociales y los frenos autoimpuestos que frenan el talento femenino. <\/strong><\/p>\n<p>Con creatividad de Y&amp;R y planificaci\u00f3n de medios de Mediacom, la nueva campa\u00f1a contar\u00e1 en Espa\u00f1a con dos piezas televisivas. La primera de ellas, desarrollada por Y&amp;R global, transmite lo que significa estar en sinton\u00eda para distintas mujeres y busca inspirar a estas a que alineen cuerpo y mente para desarrollar todas sus capacidades. En la segunda fase de la campa\u00f1a se emitir\u00e1 localmente una pieza enfocada al target de mujeres de mayor edad.<\/p>\n<p>La campa\u00f1a de televisi\u00f3n estar\u00e1, adem\u00e1s, apoyada con una amplia bater\u00eda de acciones digitales, con formatos de visibilidad y <em>rich media<\/em>, as\u00ed como de acciones de social media. Adem\u00e1s, se llevar\u00e1 a cabo una campa\u00f1a de influencers y distintas activaciones en el punto de venta.<\/p>\n<p>El lanzamiento del estudio Mujeres InSync sobre el talento femenino en Espa\u00f1a es tambi\u00e9n un pilar importante de la campa\u00f1a. Otro elemento clave ser\u00e1 la celebraci\u00f3n de la Primera edici\u00f3n de los premios Mujeres con Talento en los que se reconocer\u00e1 el talento femenino en tres categor\u00edas: Arte y creaci\u00f3n, Innovaci\u00f3n y empresa y Gastronom\u00eda.<\/p>\n<p><strong>Nuevo Packaging<\/strong><\/p>\n<p>Coincidiendo con la campa\u00f1a, Activia tambi\u00e9n ha renovado su imagen con la implantaci\u00f3n de un nuevo packaging de dise\u00f1o m\u00e1s refinado y sofisticado. El objetivo es transmitir la calidad del producto, aline\u00e1ndose con el nuevo tono de comunicaci\u00f3n de la marca.<\/p>\n<p><iframe loading=\"lazy\" title=\"Activia Vivir InSyc\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ib2kTVnpWzo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Activia acaba de estrenar \u2018Vivir InSyc\u2019, su nueva campa\u00f1a global en la que anima a las mujeres a estar en<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38,44],"tags":[],"class_list":["post-56801","post","type-post","status-publish","format-standard","hentry","category-marcas","category-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Activia Vivir InSyc.Reivindicando el talento femenino-IPMARK<\/title>\n<meta name=\"description\" content=\"Activia, la marca de yogures, estrena la campa\u00f1a Vivir InSync en la que reivindica el talento femenino en su m\u00e1ximo potencial\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=56801\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Activia Vivir InSyc.Reivindicando el talento femenino-IPMARK\" \/>\n<meta property=\"og:description\" content=\"Activia, la marca de yogures, estrena la campa\u00f1a Vivir InSync en la que reivindica el talento femenino en su m\u00e1ximo potencial\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=56801\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-22T10:23:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/09\/Activia-Vivir-InSync.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=56801#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=56801\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Vivir InSync. 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