{"id":55596,"date":"2016-07-12T13:06:02","date_gmt":"2016-07-12T11:06:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=55596"},"modified":"2016-07-12T13:06:02","modified_gmt":"2016-07-12T11:06:02","slug":"benicio-del-toro-heineken","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=55596","title":{"rendered":"Benicio del Toro protagoniza la nueva campa\u00f1a publicitaria de Heineken"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-55597 size-full\" title=\"campa\u00f1a publicitaria benicio del toro\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/07\/Heineken-Benicio-del-Toro-campa\u00f1a-publicitaria.jpg\" alt=\"Heineken-Benicio-del-Toro-campa\u00f1a-publicitaria-IPMARK\" width=\"690\" height=\"418\" \/><\/p>\n<p><strong>Heineken lanza en Espa\u00f1a su nueva <a href=\"https:\/\/ipmark.com\/agencias\/creatividad\/\">campa\u00f1a publicitaria<\/a>, \u00a0\u2018Hay m\u00e1s detr\u00e1s de lo que ves\u2019, en la que el actor Benicio del Toro cuenta todos los secretos de la famosa marca de cerveza. La creatividad, de Publicis.\u00a0<\/strong><\/p>\n<p>\u201cEs la primera vez que Heineken comparte con sus consumidores la historia que hay detr\u00e1s de la marca, su legado, su modo de hacer, todo aquello que la ha convertido en lo que hoy es\u201d, comenta Marta Garc\u00eda, directora de marketing de la cervecera en Espa\u00f1a.<\/p>\n<p>Y para ello ha elegido como narrador al actor <strong>Benicio del Toro<\/strong>, que en los tres anuncios de televisi\u00f3n de los que consta la campa\u00f1a, habla de la <strong>herencia de la marca <\/strong>en un tono fresco y relajado. En cada ejecuci\u00f3n, el interprete recurre al<strong> humor inteligente<\/strong> para comparar lo que est\u00e1 detr\u00e1s de su propia condici\u00f3n de estrella con historias desconocidas detr\u00e1s de la popularidad de Heineken.<\/p>\n<p>Todos los spots, rodados hace unos meses en Barcelona, se ver\u00e1n en 40 pa\u00edses del mundo. Adem\u00e1s, en sus canales digitales, Heineken estrenar\u00e1 dos piezas en los que Benicio del Toro conversa con <strong>Willem Van Waesberghe<\/strong>, el maestro cervecero mundial de Heineken.<\/p>\n<p>La campa\u00f1a publicitaria coincide un <strong>cambio de identidad visual en sus latas<\/strong>, que recuperan el color verde. Mark van Iterson ha liderado el proyecto.<\/p>\n<p>https:\/\/youtu.be\/4xiNsZLZhXQ<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heineken lanza en Espa\u00f1a su nueva campa\u00f1a publicitaria, \u00a0\u2018Hay m\u00e1s detr\u00e1s de lo que ves\u2019, en la que el actor<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-55596","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Benicio del Toro en la campa\u00f1a publicitaria de Heineken-IPMARK<\/title>\n<meta name=\"description\" content=\"Benicio del Toro deslumbra en la nueva campa\u00f1a publicitaria de la cervecera Heineken, en la que ironiza sobre su 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