{"id":54985,"date":"2016-06-21T12:08:33","date_gmt":"2016-06-21T10:08:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=54985"},"modified":"2016-06-21T12:08:33","modified_gmt":"2016-06-21T10:08:33","slug":"cannes-lions-14-leones-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54985","title":{"rendered":"Cannes Lions: 14 leones m\u00e1s para Espa\u00f1a en Print, Radio y Promo"},"content":{"rendered":"
\"6
La campa\u00f1a ‘6 Pack Band’ , de Mindshare Mumbai para Hindustan Unilever, gan\u00f3 el Grand Prix de Glass.<\/figcaption><\/figure>\n

Espa\u00f1a ha recogi\u00f3 14 leones m\u00e1s en la segunda jornada de Cannes Lions<\/a>, durante la que se premiaron las categor\u00edas de Direct, Print & Publishing, Promo & Activation y Radio. <\/strong><\/p>\n

El palmar\u00e9s espa\u00f1ol en la categor\u00eda de Print & Publishing sum\u00f3 un total de 7 leones, seis bronces y un oro.\u00a0Tapsa\/ Y&R Madrid<\/strong> fue la ganadora del \u00fanico le\u00f3n dorado de la categor\u00eda con la campa\u00f1a Valentine\u2019s Day para Interflora<\/strong>. La agencia madrile\u00f1a tambi\u00e9n se alz\u00f3 con cuatro bronces por sus trabajos para General Motors<\/strong> (Deer, Pedestrian y Warthog), uno de ellos (Opel Intellilux) obtenido en el apartado Offline.<\/p>\n

\"Valentine's-Day-Interflora-Cannes-Lions\"
El oro de Tapsa\/Y&R por Valentine’s Day (Interflora) en la competici\u00f3n de Print & Publishing.<\/figcaption><\/figure>\n

Los otros dos leones de Print los consigui\u00f3 Contrapunto BBDO Madrid<\/strong> por su campa\u00f1a para Smart (Mercedes Benz) y Amnistia Internacional.<\/p>\n

En Radio, las agencias de nuestro pa\u00eds lograron otros seis leones. El \u00fanico oro\u00a0 lo recogi\u00f3 Lola MullenLowe<\/strong> por su trabajo para la revista de f\u00fatbol Libero, en el apartado de branded content. Con la misma campa\u00f1a tambi\u00e9n ha logrado una plata, esta vez en Media & Publications.<\/p>\n

A su vez, Tapsa\/ Y&R Madrid<\/strong> recibi\u00f3 una plata por \u201cAutodiagnosis\u201d, para General Motors, as\u00ed como dos bronces por sus trabajos Mariskal Rock Radio (\u201cJohn Lennon\u201d) y el Festival de Cine Fant\u00e1stico de la Universidad de M\u00e1laga.<\/p>\n

Por \u00faltimo, Ogilvy Madrid<\/strong> tambi\u00e9n tuvo bronce por \u201cThe sound of glory\u201d, para Ford.<\/p>\n

En Promo, la \u00fanica agencia espa\u00f1ola premiada, con una plata, ha sido Tapsa\/ Y&R por la campa\u00f1a \u201cHatrick\u201d para Bein Sports (Champions League Channel).<\/p>\n

La categor\u00eda de Direct no fue propicia este a\u00f1o para la creatividad espa\u00f1ola, que vuelve de vac\u00edo.<\/p>\n

Los Grand Prix<\/strong><\/p>\n

\"McWhopper-Grand-Prix-Print-Cannes-Lions-2016\"
\u00abMcWhopper\u00bb, de Y&R NZ para Burger King, consigui\u00f3 el Grand Prix de Print & Publishing.<\/figcaption><\/figure>\n

 <\/p>\n

 <\/p>\n

\u201cMcWhopper<\/strong>\u201d, de Y&R NZ ( Nueva Zelanda) para Burger King<\/strong>, fue la pieza ganadora del Grand Prix en Print & Publishing<\/strong>, categor\u00eda en la que se entregaron un total de 80 leones. Sobre el trabajo ganador, el jurado se\u00f1al\u00f3 que hab\u00edan valorado sobre todo su habilidad para generar conversaci\u00f3n entre la marca, su competencia y los consumidores.<\/p>\n

En Direct<\/strong>, el Grand Prix de este a\u00f1o fue para Suecia gracias al trabajo de Ingo Stockholm para la Swedish Tourist Association<\/a>, una campa\u00f1a que trasciende el \u00e1mbito del turismo para convertirse en el mensaje de un pa\u00eds comprometido con la libertad de expresi\u00f3n durante los \u00faltimos 250 a\u00f1os. En total, la categor\u00eda reparti\u00f3 75 leones.<\/p>\n

Ogilvy & Mather Johannesburg se alz\u00f3 con el Gran Prix de Radio gracias a The Everyman Meal-Coloured Weights<\/a>\u00a0para KFC, mientras que a Venables Bell & Partners (San Francisco) les fue concedido el m\u00e1ximo galard\u00f3n en Promo&Activations por OptOutside<\/a>, una campa\u00f1a para la compa\u00f1\u00eda de retail REI \u00a0que los miembros del jurado calificaron como \u00abla idea m\u00e1s valiente de la d\u00e9cada\u00bb y la muestra de que hay marcas que valoran m\u00e1s a sus clientes que los beneficios a corto plazo ( en la campa\u00f1a, REI anunciaba que cerrar\u00eda sus puertas durante el BlackFriday).<\/p>\n

Los ganadores de la categor\u00eda Glass, the Lion for Change fueron Minshare Mumbai e Hindustan Unilever por la aclamada campa\u00f1a 6 Pack Band<\/a>, cuyo objetivo es implicar a toda la poblaci\u00f3n, hombres y mujeres, en la lucha por la igualdad de g\u00e9nero.<\/p>\n

\"INI<\/p>\n","protected":false},"excerpt":{"rendered":"

Espa\u00f1a ha recogi\u00f3 14 leones m\u00e1s en la segunda jornada de Cannes Lions, durante la que se premiaron las categor\u00edas<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[977],"class_list":["post-54985","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-cannes-lions"],"acf":[],"yoast_head":"\nCannes Lions:14 leones para Espa\u00f1a-IPMARK<\/title>\n<meta name=\"description\" content=\"Las agencias de publicidad espa\u00f1ola obtienen 14 leones m\u00e1s en las categor\u00edas de Radio, Print & Publishing y Promo & Activation en Cannes Lions 2016\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54985\" \/>\n<meta property=\"og:locale\" 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