{"id":54976,"date":"2016-06-20T16:18:32","date_gmt":"2016-06-20T14:18:32","guid":{"rendered":"https:\/\/ipmark.com\/?p=54976"},"modified":"2016-06-20T16:18:32","modified_gmt":"2016-06-20T14:18:32","slug":"coca-cola-zero-10-aniversario","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54976","title":{"rendered":"Coca-Cola Zero, 10 a\u00f1os en Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_54977\" aria-describedby=\"caption-attachment-54977\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54977\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/CocaColaZero-Sabor-y-Zero-az\u00facares_2006.jpg\" alt=\"Coca-Cola-Zero-d\u00e9cimo-aniversario\" width=\"345\" height=\"307\" \/><figcaption id=\"caption-attachment-54977\" class=\"wp-caption-text\">Coca-Cola Zero se lanz\u00f3 en Espa\u00f1a en 2006.<\/figcaption><\/figure>\n<p><strong>Coca-Cola Zero, la opci\u00f3n de Coca-Cola sin az\u00facares y sin calor\u00edas, cumple 10 a\u00f1os en nuestro pa\u00eds. Se trata de uno de los lanzamientos m\u00e1s fruct\u00edferos de la multinacional en Espa\u00f1a, donde ya supone el supone el 28% del total de sus ventas.<\/strong><\/p>\n<p>Coca-Cola Zero fue fruto de la apuesta de Coca-Cola por la innovaci\u00f3n en versiones bebidas bajas en o sin calor\u00edas y que en Espa\u00f1a gozan de alta aceptaci\u00f3n entre los consumidores: Coca-Cola Zero y Coca-Cola light ya suman el 39% de las ventas de la marca en nuestro pa\u00eds.<\/p>\n<p>En estos 10 a\u00f1os, Coca-Cola Zero cuenta tambi\u00e9n con una versi\u00f3n sin cafe\u00edna, <strong>Coca-Cola Zero Zero<\/strong>, ha cambiado su imagen, con la llegada de la estrategia de \u00abmarca \u00fanica\u00bb el a\u00f1o pasado.<\/p>\n<p><strong>Publicidad<\/strong><\/p>\n<p>La publicidad de esta referencia ha ido evolucionando en estos 10 a\u00f1os al ritmo de sus consumidores.<\/p>\n<p>En 2006 reinvent\u00f3 la historia de West Side Story. En el spot, dos grupos de j\u00f3venes, unos vestidos de rojo y otros de negro, comienzan un \u201cduelo de baile\u201d. Esta \u201cbatalla\u201d terminaba en un baile conjunto que escenifica que, aunque son diferentes, tambi\u00e9n son lo mismo.<\/p>\n<p>En 2011, con su campa\u00f1a \u201c<strong>El cambiazo<\/strong>\u201d, Coca-Cola quer\u00eda terminar de convencer a sus consumidores de que Coca-Cola Zero ten\u00eda el mismo sabor de Coca-Cola, pero con cero az\u00facares. Para ello, realiz\u00f3 una serie de acciones, en cines o en aviones, que posteriormente se convirtieron en campa\u00f1as de publicidad. En ellas, los consumidores comprobaban por s\u00ed mismos que no distingu\u00edan el sabor, pensado que consum\u00edan una Coca-Cola original y descubriendo finalmente que disfrutaban de Coca-Cola Zero.<\/p>\n<p>En febrero de 2015, la publicidad de Coca-Cola Zero daba un paso m\u00e1s con la campa\u00f1a <a href=\"https:\/\/www.youtube.com\/watch?v=DOctwr5McJc\" target=\"_blank\" rel=\"noopener noreferrer\">Familias<\/a>\u00a0en la que se mostraban los diferentes tipos de familia que existen en la sociedad y como cada variedad de Coca-Cola puede ser una opci\u00f3n para cada tipo de persona y para cada momento u ocasi\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Coca-Cola Zero, la opci\u00f3n de Coca-Cola sin az\u00facares y sin calor\u00edas, cumple 10 a\u00f1os en nuestro pa\u00eds. Se trata de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[435],"class_list":["post-54976","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-espana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola Zero, 10 a\u00f1os en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Coca-Cola Zero cumple 10 a\u00f1os en Espa\u00f1a, pa\u00eds en el que ya representa el 28% del total de las ventas de la multinacional del refresco\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54976\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Coca-Cola Zero, 10 a\u00f1os en Espa\u00f1a - 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