{"id":54971,"date":"2016-06-20T14:41:53","date_gmt":"2016-06-20T12:41:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=54971"},"modified":"2016-06-20T14:41:53","modified_gmt":"2016-06-20T12:41:53","slug":"boing-politica-comercial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54971","title":{"rendered":"Publiespa\u00f1a presenta nueva pol\u00edtica comercial de Boing"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54972\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Boing-pol\u00edtica-comercial.jpg\" alt=\"Boing-pol\u00edtica-comercial-Publiespa\u00f1a\" width=\"345\" height=\"345\" \/>Publiespa\u00f1a ha presentado la pol\u00edtica comercial de Boing para el cuarto trimestre con el desarrollo de la Venta Anticipada de m\u00f3dulos y la opci\u00f3n Primer\u00edsima.<\/strong><\/p>\n<p>El alza del sector juguetero en el \u00faltimo a\u00f1o, el alto \u00edndice de consumo televisivo entre los ni\u00f1os y la estacionalidad de las campa\u00f1as infantiles hacen del cuarto trimestre un periodo estrat\u00e9gico en la venta de espacios publicitarios.<\/p>\n<p>Por esta raz\u00f3n,<strong> Boing, el canal infantil de Publiespa\u00f1a<\/strong>, acaba de poner en marcha una nueva pol\u00edtica comercial con la reedici\u00f3n del sistema de <strong>Venta Anticipada a Ni\u00f1os<\/strong>, con garant\u00eda de adjudicaci\u00f3n del espacio, y el m\u00f3dulo Primer\u00edsima, que ofrece el mejor posicionamiento dentro del bloque publicitario, como principales atractivos, adem\u00e1s del desarrollo de distintas iniciativas especiales en la nueva web de Boing.<\/p>\n<p>La Venta Anticipada a Ni\u00f1os (VAN), una modalidad de compra disponible hasta el 22 de julio, permite adquirir espacios publicitarios garantizando la adjudicaci\u00f3n de campa\u00f1as, en bandas horarias de m\u00e1xima audiencia en los periodos de mayor demanda.<\/p>\n<p>As\u00ed mismo, el<strong> M\u00f3dulo Primer\u00edsima<\/strong>, consistente en la emisi\u00f3n de los spots durante un d\u00eda en todas las franjas y siempre en primera posici\u00f3n de una campa\u00f1a, lo que permite una elevada frecuencia, alta notoriedad y gran cobertura.<\/p>\n<p>Publiespa\u00f1a tambi\u00e9n ofrecer\u00e1 a los anunciantes en el \u00faltimo trimestre del a\u00f1o el desarrollo de distintas iniciativas especiales, piezas que, por su creatividad diferente, apoyadas en la nueva imagen del canal, y por su posicionamiento en el bloque, aportan una gran notoriedad y recuerdo a la marca.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publiespa\u00f1a ha presentado la pol\u00edtica comercial de Boing para el cuarto trimestre con el desarrollo de la Venta Anticipada de<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[34,194],"class_list":["post-54971","post","type-post","status-publish","format-standard","hentry","category-media","tag-medios-2","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Publiespa\u00f1a presenta pol\u00edtica comercial Boing-IPMARK<\/title>\n<meta name=\"description\" content=\"Publiespa\u00f1a ha presentado la pol\u00edtica comercial de Boing de cara al cuarto trimestre del a\u00f1o, con el desarrollo de la Venta Anticipada\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54971\" \/>\n<meta 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