{"id":54808,"date":"2016-06-14T14:16:57","date_gmt":"2016-06-14T12:16:57","guid":{"rendered":"https:\/\/ipmark.com\/?p=54808"},"modified":"2016-06-14T14:16:57","modified_gmt":"2016-06-14T12:16:57","slug":"consumo-internet-movil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54808","title":{"rendered":"El 71% del consumo de Internet ser\u00e1 a trav\u00e9s del m\u00f3vil"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54809\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/consumo-Internet-m\u00f3viles.jpg\" alt=\"consumo-Internet-m\u00f3viles\" width=\"345\" height=\"345\" \/><\/p>\n<p><strong>El consumo de Internet a trav\u00e9s del m\u00f3vil crecer\u00e1 este a\u00f1o un 28% y los usuarios pasaran 86 minutos diarios conectados a la Red a trav\u00e9s de sus dispositivos. Este avance se producir\u00e1 a costa de los dem\u00e1s medios, que ver\u00e1n reducidas sus audiencias sin excepci\u00f3n.<\/strong><\/p>\n<p>De cumplirse esta previsi\u00f3n de Zenith, el 71% del consumo de Internet se realizar\u00e1 desde los m\u00f3viles de aqu\u00ed a 2018. La regi\u00f3n que m\u00e1s utiliza el m\u00f3vil para conectarse a Internet es Asia-Pac\u00edfico (73%), seguida de cerca por Norte Am\u00e9rica (72%). El ordenador entra en una fase de declive imparable como veh\u00edculo hacia Internet (-15,8%).<\/p>\n<p>Respecto al resto de los medios, el consumo caer\u00e1 un 3,4%. Todos ellos perder\u00e1n audiencia: el cine un 0,5%, exterior un 0,8%, radio un 2,4%, prensa un 5,6% y las revistas un 6,7%. Estas cifras solo se refieren al tiempo invertido en estos medios en sus formas tradicionales, es decir, publicaciones impresas, programas de televisi\u00f3n y emisoras de radio. La mayor parte del tiempo que los consumidores pasan en internet lo dedican a contenido producido por editoriales y cadenas tradicionales. Los medios publicitarios tradicionales han invertido mucho en sus marcas online, y algunos de ellos tienen mayores audiencias online de las que jam\u00e1s han tenido en sus productos offline.<\/p>\n<p>A pesar de su reciente ca\u00edda, la televisi\u00f3n sigue siendo, con diferencia, el medio m\u00e1s popular en todo el mundo, con un consumo diario de 177 minutos en 201, el 41% del consumo de medios global. Internet ocupa el segundo lugar con 110 minutos al d\u00eda.<\/p>\n<p>La televisi\u00f3n seguir\u00e1 ocupando el 38% \u00a0del tiempo de los usuarios en 2018, mientras que Internet representar\u00e1 el 31%.<\/p>\n<p><strong>M\u00f3vil, una oportunidad<\/strong><\/p>\n<p>Para los responsables de Zenith, la tecnolog\u00eda m\u00f3vil lejos de suponer una amenaza es una oportunidad para los medios.<\/p>\n<p>\u201cLa tecnolog\u00eda m\u00f3vil est\u00e1 transformando el modo en que la gente consume los medios, y se est\u00e1 expandiendo en el consumo total de medios\u201d, se\u00f1ala Jonathan Barnard, head of forecasting de Zenith. \u201cLos medios publicitarios tradicionales tienen la oportunidad de llegar a personas y sitios a los que antes nunca hab\u00edan tenido acceso, y adem\u00e1s ofrece a los consumidores una forma totalmente nueva de descubrir y disfrutar de un contenido cautivador.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>El consumo de Internet a trav\u00e9s del m\u00f3vil crecer\u00e1 este a\u00f1o un 28% y los usuarios pasaran 86 minutos diarios<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[248,109,1036],"class_list":["post-54808","post","type-post","status-publish","format-standard","hentry","category-media","tag-internet","tag-mobile","tag-movil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>71% consumo Internet es a trav\u00e9s m\u00f3vil-IPMARK<\/title>\n<meta name=\"description\" content=\"El 71% del consumo de Internet se podr\u00eda realizar a trav\u00e9s del m\u00f3vil de aqu\u00ed a 2018, seg\u00fan las previsiones de los expertos\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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