{"id":54802,"date":"2016-06-14T14:12:40","date_gmt":"2016-06-14T12:12:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=54802"},"modified":"2016-06-14T14:12:40","modified_gmt":"2016-06-14T12:12:40","slug":"thomas-reuter-nespresso-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54802","title":{"rendered":"Thomas Reuter, director general de Nespresso Espa\u00f1a"},"content":{"rendered":"<figure id=\"attachment_54803\" aria-describedby=\"caption-attachment-54803\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54803\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Thomas-Reuter-Nespresso-Espa\u00f1a.jpg\" alt=\"Thomas-Reuter-Nespresso-Espa\u00f1a\" width=\"345\" height=\"518\" \/><figcaption id=\"caption-attachment-54803\" class=\"wp-caption-text\">Thomas Reuter.<\/figcaption><\/figure>\n<p><strong>Thomas Reuter ha sido nombrado director general Nespresso Espa\u00f1a, cargo en el que \u00a0recoge el testigo de Jean-Marc Dragoli, quien ocup\u00f3 el cargo desde el 2012 y ha pasado a dirigir la compa\u00f1\u00eda en el mercado brasile\u00f1o.<\/strong><\/p>\n<p>Reuter se incorpora a <a href=\"https:\/\/www.nespresso.com\/es\/es\/home\" target=\"_blank\" rel=\"noopener noreferrer\">Nespresso Espa\u00f1a<\/a>\u00a0para liderar el <strong>desarrollo la marca en el \u00e1mbito loca<\/strong>l tras tres a\u00f1os como regional marketing manager de Nespresso para Europa, donde ha colaborado y apoyado a los mercados en el desarrollo de campa\u00f1as de marketing locales bajo los par\u00e1metros corporativos.<\/p>\n<p>Como nuevo director del mercado espa\u00f1ol, Thomas Reuter ser\u00e1 el responsable de la estrategia de negocio de la compa\u00f1\u00eda, manteniendo el liderazgo en el segmento de caf\u00e9 de alta calidad y consolidando la<strong> experiencia omnicanal del consumidor<\/strong>. Adem\u00e1s, Reuter mantendr\u00e1 un fuerte foco en el crecimiento del segmento profesional y seguir\u00e1 desarrollando la estrategia digital de la compa\u00f1\u00eda, as\u00ed como la estrategia de sostenibilidad, donde se dar\u00e1 mayor impulso a la ampliaci\u00f3n de la capacidad de reciclaje de c\u00e1psulas usadas en Espa\u00f1a.<\/p>\n<p><strong>14 a\u00f1os en Nespresso<\/strong><\/p>\n<p>Reuter cuenta con 22 a\u00f1os de experiencia, 14 de ellos en Nespresso. Fue marketing manager de Nespresso en Suiza durante su primer a\u00f1o en la compa\u00f1\u00eda, para pasar luego a desempe\u00f1arse como commercial manager new business de la sede central. En 2006 se traslad\u00f3 a Viena inicialmente como country business manager CEE, tomando posteriormente la responsabilidad sobre el mercado austriaco en el 2008. Tres a\u00f1os despu\u00e9s regres\u00f3 a la sede central de Nespresso como international brand communication manager donde lider\u00f3 campa\u00f1as globales y la estrategia digital de comunicaci\u00f3n de la compa\u00f1\u00eda.<\/p>\n<p>Con anterioridad a su entrada en Nespresso, Thomas Reuter ocup\u00f3 diferentes posiciones de marketing en Philip Morris Suiza.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thomas Reuter ha sido nombrado director general Nespresso Espa\u00f1a, cargo en el que \u00a0recoge el testigo de Jean-Marc Dragoli, quien<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-54802","post","type-post","status-publish","format-standard","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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