{"id":54798,"date":"2016-06-14T14:02:06","date_gmt":"2016-06-14T12:02:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=54798"},"modified":"2016-06-14T14:02:06","modified_gmt":"2016-06-14T12:02:06","slug":"juanma-ramirez-proximity","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54798","title":{"rendered":"Juanma Ram\u00edrez, chief strategy officer de Proximity"},"content":{"rendered":"<figure id=\"attachment_54799\" aria-describedby=\"caption-attachment-54799\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54799\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Juanma-Ram\u00edrez-Proximity.jpg\" alt=\"Juanma-Ram\u00edrez-Proximity\" width=\"345\" height=\"315\" \/><figcaption id=\"caption-attachment-54799\" class=\"wp-caption-text\">Juanma Ram\u00edrez.<\/figcaption><\/figure>\n<p><strong>Juanma Ram\u00edrez se reincorpora a Proximity como chief strategy officer, puesto de nueva creaci\u00f3n desde el que liderar\u00e1 los departamentos de planificaci\u00f3n estrat\u00e9gica, tanto de Madrid como de Barcelona <\/strong><\/p>\n<p>Desde su nuevo rol tambi\u00e9n ser\u00e1 responsable de la coordinaci\u00f3n en materia estrat\u00e9gica con <strong>Proximity Worldwide<\/strong>, al tiempo que participar\u00e1 activamente en los procesos de marketing y nuevo negocio de la agencia.<\/p>\n<p>El departamento de estrategia \u00a0trabajar\u00e1 muy integrado con los de Data y Creatividad en el desarrollo de lo que en Proximity se denomina \u201c<strong>Data-Driven Creativity<\/strong>\u201d, es decir el uso de conocimiento basado en datos que inspira el desarrollo de ideas creativas, los momentos de contactos y medios de los diferentes p\u00fablicos objetivos.<\/p>\n<p>Juanma Ram\u00edrez es licenciado en Publicidad con un Postgrado en planificaci\u00f3n estrat\u00e9gica por la Universidad Ram\u00f3n Llull y un PDD por IESE (Universidad de Navarra), Juanma Ram\u00edrez inici\u00f3 su trayectoria profesional en el departamento de cuentas de Double You. En 2005 se incorpor\u00f3 a Proximity Barcelona, primero en el \u00e1rea de cuentas, pasando con posterioridad al departamento de planificaci\u00f3n estrat\u00e9gica, que lleg\u00f3 a dirigir. Hace tres a\u00f1os decidi\u00f3 crear La Patente, un espacio de aprendizaje gastron\u00f3mico. Tambi\u00e9n es profesor de INESDI de Marketing Relacional y Publicidad Digital.<\/p>\n<p>Durante su trayectoria profesional ha asesorado estrat\u00e9gicamente a clientes como SEAT, Audi, Bacardi-Martini, Mango, Pronovias e Ikea, entre otros.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Juanma Ram\u00edrez se reincorpora a Proximity como chief strategy officer, puesto de nueva creaci\u00f3n desde el que liderar\u00e1 los departamentos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-54798","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Juanma Ram\u00edrez, chief strategy officer de Proximity - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Juanma Ram\u00edrez se ha incorporado a Proximity como chief strategy officer, cargo de nueva creaci\u00f3n en la agencia de comunicaci\u00f3n\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54798\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Juanma Ram\u00edrez, chief strategy officer de Proximity - 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