{"id":54764,"date":"2016-06-13T16:39:22","date_gmt":"2016-06-13T14:39:22","guid":{"rendered":"https:\/\/ipmark.com\/?p=54764"},"modified":"2016-06-13T16:39:22","modified_gmt":"2016-06-13T14:39:22","slug":"premios-eficacia-lista-larga","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54764","title":{"rendered":"Premios Eficacia. 166 casos a competici\u00f3n"},"content":{"rendered":"<figure id=\"attachment_54765\" aria-describedby=\"caption-attachment-54765\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54765\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Jordi-Garc\u00eda-Tabernero-2.jpg\" alt=\"Jordi-Garc\u00eda-Tabernero-Premios-Eficacia\" width=\"345\" height=\"505\" \/><figcaption id=\"caption-attachment-54765\" class=\"wp-caption-text\">Jordi Garc\u00eda Tabernero, presidente del jurado Premios Eficacia 2016.<\/figcaption><\/figure>\n<p><strong>Los <a href=\"http:\/\/www.premioseficacia.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Premios Eficacia<\/a>, organizados por la Asociaci\u00f3n Espa\u00f1ola de Anunciantes, ha dado a conocer la lista larga de los 166 casos que este a\u00f1o competir\u00e1n por los trofeos. La ceremonia de entrega tendr\u00e1 lugar el Teatro Real de Madrid el pr\u00f3ximo 27 de octubre. <\/strong><\/p>\n<p>En total han sido 108 anunciantes los que han inscrito piezas a concurso. <strong>Campofr\u00edo<\/strong>, con nueve inscripciones, y <strong>Coca-Cola<\/strong> e <strong>IKEA<\/strong>, con cinco por cabeza, son las compa\u00f1\u00edas con mayor presencia en la lista larga. Y de las 84 agencias, las que cuentan con m\u00e1s casos inscritos son <strong>McCann<\/strong> (16), <strong>Arena Media<\/strong> (12) y <strong>Sra. Rushmore<\/strong> (10).<\/p>\n<p>Por categor\u00edas se han presentado 69 casos en Eficacia en Comunicaci\u00f3n Comercial, 19 en Presupuesto Inferior a 250.000 euros, 29 en Eficacia en Medios, 15 en Categor\u00eda Especial Regional\/Local, 10 en Internacionalidad, nueve en Responsabilidad Social \/ ONG, 12 en Responsabilidad Social \/ Empresa y tres en la Categor\u00eda Especial Emprendimiento.<\/p>\n<p>El jurado, liderado por <strong>Jordi Garc\u00eda Tabernero<\/strong>, director general de comunicaci\u00f3n y gabinete de presidencia de Gas Natural Fenosa, est\u00e1 formado por Elena Cabrero,\u00a0 directora de marca, comunicaci\u00f3n e investigaci\u00f3n de mercado de Orange Espa\u00f1a; Rafael Calleja, director general de Havas Media Iberia; Raimon Casals, global media &amp; digital manager de GB Foods; Amaya Coronado, head of strategy de LOLA MullenLowe, y representante de APG; Bill Derrenger, vicepresidente del Sur de Europa de Clear Channel; Marta Escu\u00edn, client service director de Ipsos Connect, y representante de ANEIMO; C\u00e9sar Hern\u00e1ndez, director general de marketing de Grupo Mahou-San Miguel; Fernando L\u00e1zaro, cofounder &amp; chief creative officer de BTOB; Julio Paredes, director general de Tiempo BBDO; Antonio Pascual, consejero delegado de Mi Querido Watson; y Eva Sauleda, head of Media Espa\u00f1a y Portugal de Henkel Ib\u00e9rica. Lidia Sanz, directora general de la aea, y C\u00e9sar Vacchiano, presidente y CEO de SCOPEN, participar\u00e1n como secretarios del Jurado.<\/p>\n<p><a href=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Lista-Larga-Eficacia-2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Ver Lista Larga<\/a><\/p>\n<p><strong>Encuentro del Club de Jurados<\/strong><\/p>\n<p>El 15 de junio de 2016 tendr\u00e1 lugar el encuentro del Club de Jurados, formado por 175 profesionales que han ido formando parte del Jurado, y que est\u00e1 presidido por Patricia Abril, presidenta del Jurado Eficacia 2007 .<\/p>\n<p>En este acto se presentar\u00e1n las conclusiones del tercer panel de expertos que en esta edici\u00f3n ha analizado \u201cel papel de la tecnolog\u00eda en la comunicaci\u00f3n y los cambios que\u00a0 produce en la estructura, organizaci\u00f3n y servicios de anunciantes y agencias\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los Premios Eficacia, organizados por la Asociaci\u00f3n Espa\u00f1ola de Anunciantes, ha dado a conocer la lista larga de los 166<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[904],"class_list":["post-54764","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-premios-eficacia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Premios Eficacia.Lista larga de inscritos 2016<\/title>\n<meta name=\"description\" content=\"Los Premios Eficacia, organizados por la Asociaci\u00f3n Espa\u00f1ola de Anunciantes, reciben este a\u00f1o un total de 166 piezas a concurso\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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