{"id":54726,"date":"2016-06-10T12:34:26","date_gmt":"2016-06-10T10:34:26","guid":{"rendered":"https:\/\/ipmark.com\/?p=54726"},"modified":"2016-06-10T12:34:26","modified_gmt":"2016-06-10T10:34:26","slug":"herramienta-predictiva-espana-eurocopa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54726","title":{"rendered":"Espa\u00f1a ganar\u00e1 la Eurocopa 2016, seg\u00fan la herramienta predictiva de IPG Mediabrands"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54727\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Eurocopa-2016-Espa\u00f1a.jpg\" alt=\"Eurocopa-2016-Espa\u00f1a\" width=\"690\" height=\"345\" \/><\/p>\n<p><strong>La herramienta predictiva desarrollada por el equipo de Marketing Sciences de IPG Mediabrands otorga a Espa\u00f1a la tercera victoria consecutiva de la Eurocopa 2016. Francia, pa\u00eds anfitri\u00f3n, ser\u00e1 finalista. <\/strong><\/p>\n<p>Esta herramienta predictiva, seg\u00fan cuenta James Sallows, chief insight officer en IPG Mediabrands, se basa en las <strong>experiencias pasadas de la Copa del Mundo y los modelos que la compa\u00f1\u00eda construye para las planificaciones<\/strong> de sus clientes en los medios de comunicaci\u00f3n.<\/p>\n<p>Los otros semifinalistas ser\u00e1n, previsiblemente, \u00a0<strong>Alemania<\/strong> e <strong>Inglaterra<\/strong>, a pesar del hecho de que este \u00faltimo pa\u00eds no ha estado en una semifinal de la Euro desde 1996.<\/p>\n<p>La herramienta desarrollada por <strong>IPG Mediabrands Marketing Sciences<\/strong> ha explorado las posibilidades de los resultados de los partidos a partir de una serie de factores como:<\/p>\n<p>\u2022 Las capacidades <strong>ofensiva y defensiva<\/strong> de los distintos pa\u00edses participantes<\/p>\n<p>\u2022 Las diferencias en la clasificaci\u00f3n de la FIFA<\/p>\n<p>\u2022 La ventaja de Francia como pa\u00eds anfitri\u00f3n<\/p>\n<p>\u2022 Las diferencias de temperatura para los equipos en comparaci\u00f3n con sus partidos a domicilio<\/p>\n<p>\u2022 Los efectos de una <strong>mala estrategia<\/strong> en equipos fuertes<\/p>\n<p>El resultado final se alcanz\u00f3 mediante la <strong>simulaci\u00f3n m\u00e1s de 50.000 veces de todos los partidos del Campeonato de Europa<\/strong> con el fin de llegar a la predicci\u00f3n de qui\u00e9n tiene m\u00e1s posibilidades de ganar el torneo.<\/p>\n<p>No es la primera vez que se usa este modelo que, anteriormente, predijo correctamente tres de los cuatro semifinalistas de la Copa del Mundo de 2014.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54729\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Euro-2016-Predictor.jpg\" alt=\"EuroCopa-2016-Predictor\" width=\"690\" height=\"437\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La herramienta predictiva desarrollada por el equipo de Marketing Sciences de IPG Mediabrands otorga a Espa\u00f1a la tercera victoria consecutiva<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5895],"tags":[435],"class_list":["post-54726","post","type-post","status-publish","format-standard","hentry","category-agencias","category-marketing-digital","tag-espana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK<\/title>\n<meta name=\"description\" content=\"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54726\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK\" \/>\n<meta property=\"og:description\" content=\"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=54726\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-10T10:34:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Euro-2016-Predictor.jpg\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Espa\u00f1a ganar\u00e1 la Eurocopa 2016, seg\u00fan la herramienta predictiva de IPG Mediabrands\",\"datePublished\":\"2016-06-10T10:34:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726\"},\"wordCount\":264,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Euro-2016-Predictor.jpg\",\"keywords\":[\"Espa\u00f1a\"],\"articleSection\":[\"Agencias\",\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=54726\",\"name\":\"Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/2016\\\/06\\\/Euro-2016-Predictor.jpg\",\"datePublished\":\"2016-06-10T10:34:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"description\":\"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=54726\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=54726#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Espa\u00f1a ganar\u00e1 la Eurocopa 2016, seg\u00fan la herramienta predictiva de IPG Mediabrands\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK","description":"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=54726","og_locale":"es_ES","og_type":"article","og_title":"Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK","og_description":"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final","og_url":"https:\/\/ipmark.com\/?p=54726","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2016-06-10T10:34:26+00:00","og_image":[{"url":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Euro-2016-Predictor.jpg","type":"","width":"","height":""}],"author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=54726#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=54726"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Espa\u00f1a ganar\u00e1 la Eurocopa 2016, seg\u00fan la herramienta predictiva de IPG Mediabrands","datePublished":"2016-06-10T10:34:26+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=54726"},"wordCount":264,"commentCount":0,"image":{"@id":"https:\/\/ipmark.com\/?p=54726#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Euro-2016-Predictor.jpg","keywords":["Espa\u00f1a"],"articleSection":["Agencias","Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=54726","url":"https:\/\/ipmark.com\/?p=54726","name":"Espa\u00f1a gana Eurocopa seg\u00fan herramienta predictiva-IPMARK","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=54726#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=54726#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Euro-2016-Predictor.jpg","datePublished":"2016-06-10T10:34:26+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"description":"La herramienta predictiva desarrollada por IPG Mediabrands vaticina que Espa\u00f1a ganar\u00e1 la Eurocopa 2016 tras vencer a Alemania en la final","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=54726#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=54726"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=54726#primaryimage","url":"","contentUrl":""},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=54726#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Espa\u00f1a ganar\u00e1 la Eurocopa 2016, seg\u00fan la herramienta predictiva de IPG Mediabrands"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/54726","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=54726"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/54726\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=54726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=54726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=54726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}