{"id":54634,"date":"2016-06-07T16:49:28","date_gmt":"2016-06-07T14:49:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=54634"},"modified":"2016-06-07T16:49:28","modified_gmt":"2016-06-07T14:49:28","slug":"mccann-portaventura-world","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54634","title":{"rendered":"McCann gana la cuenta publicitaria de  PortAventura World"},"content":{"rendered":"<p><strong>McCann ha sido la agencia seleccionada por PortAventura World Parks &amp; Resort para gestionar toda la comunicaci\u00f3n de la marca y ocuparse del lanzamiento de Ferrari Land, su nuevo parque tem\u00e1tico, cuya apertura est\u00e1 prevista para 2017.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-54635\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/PortAventura-World.jpg\" alt=\"PortAventura-Ferrari-Land\" width=\"345\" height=\"269\" \/><\/p>\n<p>McCann ser\u00e1 responsable del desarrollo de toda la estrategia\u00a0 de comunicaci\u00f3n de <strong>PortAventura World Parks &amp; Resort<\/strong> tanto en Espa\u00f1a como en el resto de pa\u00edses estrat\u00e9gicos de la compa\u00f1\u00eda (Francia, Reino Unido, Rusia, Italia y Alemania, entre otros). Hasta ahora, la comunicaci\u00f3n publicitaria de PortAventura estaba en manos de Sra. Rushmore.<\/p>\n<p>El \u00a0objetivo de la compa\u00f1\u00eda es seguir consolidando su posicionamiento, potenciar su proyecci\u00f3n internacional\u00a0 e incrementar el conocimiento de marca en nuevos mercados.<\/p>\n<p>Todo ello se har\u00e1 a trav\u00e9s de<strong> campa\u00f1as espec\u00edficas<\/strong> que den visibilidad a su oferta de entretenimiento y experiencias y que contribuyan a reforzar su posici\u00f3n como destino de ocio familiar en Europa.<\/p>\n<p><strong>Ferrari Land<\/strong><\/p>\n<p>Asimismo, McCann realizar\u00e1 la campa\u00f1a de lanzamiento de \u00a0<strong>Ferrari Land, el nuevo parque tem\u00e1tico de PortAventura World<\/strong> dedicado a la pasi\u00f3n por el m\u00edtico coche,\u00a0 cuya apertura est\u00e1 prevista para la temporada 2017.<\/p>\n<p>\u201cFerrari Land supone un reto apasionante que exigir\u00e1 <strong>uno de los mayores desaf\u00edos de comunicaci\u00f3n e internacionalizaci\u00f3n en los 20 a\u00f1os de historia de la compa\u00f1\u00eda<\/strong>\u201d, afirma Eugenia Gais\u00e1n, directora de marketing de PortAventura.<\/p>\n<p>Para este proyecto, la agencia pondr\u00e1 en marcha un equipo multidisciplinar ad-hoc para PortAventura World con base tanto en Madrid como en Barcelona,\u00a0 que ser\u00e1 liderado creativamente por Monica Moro, directora general creativa de McCann y dirigido y coordinado por Carla Tortosa, managing director de McCann Barcelona.<\/p>\n<p><a href=\"http:\/\/www.portaventuraworld.com\" target=\"_blank\" rel=\"noopener noreferrer\">PortAventura World Parks &amp; Resort<\/a>\u00a0es uno de los mayores destinos de ocio familiar de Europa y a lo largo de sus 21 a\u00f1os de historia ha recibido m\u00e1s de 65 millones de visitas. Con una ubicaci\u00f3n privilegiada y pr\u00f3xima a <strong>Barcelona<\/strong>, el resort opera 4 hoteles tem\u00e1ticos de 4 estrellas y 1 hotel de 5 estrellas, con un total de 2.100 habitaciones, y un Centro de Convenciones (PortAventuraConvention Centre) con capacidad para hasta 4.000 personas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>McCann ha sido la agencia seleccionada por PortAventura World Parks &amp; Resort para gestionar toda la comunicaci\u00f3n de la marca<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[],"class_list":["post-54634","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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