{"id":54630,"date":"2016-06-07T16:39:50","date_gmt":"2016-06-07T14:39:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=54630"},"modified":"2016-06-07T16:39:50","modified_gmt":"2016-06-07T14:39:50","slug":"edelman-edge-campanas-globales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54630","title":{"rendered":"Edelman Edge, el modelo cient\u00edfico aplicado a campa\u00f1as globales"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54631\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Edge-Edelman.jpg\" alt=\"Edge-Edelman\" width=\"690\" height=\"278\" \/><\/p>\n<p><strong>Edelman Edge se presenta como la primera metodolog\u00eda espec\u00edfica para campa\u00f1as globales en el \u00e1rea de Public Affairs, dise\u00f1ada para ofrecer un exhaustivo an\u00e1lisis del entorno de la comunicaci\u00f3n en cualquier lugar del mundo.\u00a0\u00a0 <\/strong><\/p>\n<p>Mediante el empleo de un modelo propio de investigaci\u00f3n de mercados, Edelman Edge ayuda a empresas y gobiernos a comprender los factores clave que configuran las campa\u00f1as centradas en un asunto determinado, con base en un an\u00e1lisis coherente de los par\u00e1metros estructurales y del entorno.<\/p>\n<p>\u201cSeg\u00fan ha ido ampli\u00e1ndose la presencia global de los clientes, a menudo estos no poseen el expertise que necesitan en el terreno donde operan. En la actualidad, los asuntos tienden a traspasar fronteras con tanta rapidez que se crea una necesidad adicional de disponer de\u00a0 un marco que permita gestionar la misma cuesti\u00f3n en m\u00faltiples lugares geogr\u00e1ficos\u00bb, explica Stephanie Lvovich, directora global de Public Affairs de Edelman<\/p>\n<p>El modelo <a href=\"http:\/\/edge.edelman.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Edelman Edge<\/a>\u00a0analiza 25 factores pol\u00edticos, econ\u00f3micos, sociales y culturales que definen los diferentes entornos de desarrollo de la campa\u00f1a y de la involucraci\u00f3n de los p\u00fablicos en un mercado. \u00a0El objetivo es ayudar a las compa\u00f1\u00edas a comprender, no solo las claves en cuanto a la comunicaci\u00f3n de cada mercado, sino que proporciona asimismo una explicaci\u00f3n coherente y de car\u00e1cter cient\u00edfico sobre por qu\u00e9 el entorno de campa\u00f1a del mercado es como es.<\/p>\n<p>\u201cHemos creado Edelman Edge para proporcionar una herramienta adicional de conocimiento de precisi\u00f3n para conformar\u00a0 la estrategia de las campa\u00f1as. Edge proporciona a los clientes una gu\u00eda clara y pr\u00e1ctica sobre c\u00f3mo adaptar al \u00e1mbito local campa\u00f1as globales e identificar sinergias en su ejecuci\u00f3n mediante un modelo m\u00e1s inteligente. Es especialmente relevante para los clientes que tengan una funci\u00f3n global, regional o multigeogr\u00e1fica o que gestionen cuestiones a escala global\u201d, afirma Lvovich.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Edelman Edge se presenta como la primera metodolog\u00eda espec\u00edfica para campa\u00f1as globales en el \u00e1rea de Public Affairs, dise\u00f1ada para<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[398],"class_list":["post-54630","post","type-post","status-publish","format-standard","hentry","category-marketing","tag-investigacion"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edelman Edge, el modelo cient\u00edfico aplicado a campa\u00f1as globales - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"Edelman Edge aplica modelos cient\u00edficos a la gesti\u00f3n de campa\u00f1as globales analizando hasta 25 factores pol\u00edticos, sociales y econ\u00f3micos de cada mercado\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=54630\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edelman Edge, el modelo cient\u00edfico aplicado a campa\u00f1as globales - 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