{"id":54462,"date":"2016-06-01T16:49:07","date_gmt":"2016-06-01T14:49:07","guid":{"rendered":"https:\/\/ipmark.com\/?p=54462"},"modified":"2016-06-01T16:49:07","modified_gmt":"2016-06-01T14:49:07","slug":"uteca-normativa-audiovisual","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54462","title":{"rendered":"UTECA reclama la actualizaci\u00f3n de la normativa audiovisual"},"content":{"rendered":"<figure id=\"attachment_54463\" aria-describedby=\"caption-attachment-54463\" style=\"width: 690px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54463\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Jornada-Anual-UTECA.jpg\" alt=\"UTECA-Jornada-Anual-2016\" width=\"690\" height=\"290\" \/><figcaption id=\"caption-attachment-54463\" class=\"wp-caption-text\">Los integrantes de UTECA con la vicepresidenta del gobierno en funciones, Soraya S\u00e1enz de Santamar\u00eda.<\/figcaption><\/figure>\n<p><strong>Alejandro Echevarr\u00eda, presidente de la Uni\u00f3n de Televisiones Comerciales en Abierto (UTECA), ha reclamado la actualizaci\u00f3n de la normativa audiovisual vigente durante la celebraci\u00f3n de la Jornada Anual de la asociaci\u00f3n.<\/strong><\/p>\n<p>Seg\u00fan Echevarr\u00eda, tambi\u00e9n presidente de Mediaset Espa\u00f1a, tanto la Ley General de Comunicaci\u00f3n Audiovisual como la Ley de Propiedad Intelectual necesitan adaptarse a la realidad que vive el sector. \u201cNos encontramos a las puertas de una nueva legislatura en la que se pueden llevar a cabo reformas que alejen al sector de una incertidumbre que no deseamos se convierta en end\u00e9mica\u201d,\u00a0 apunt\u00f3.<\/p>\n<p>As\u00ed mismo, el presidente de UTECA ha pedido la <strong>homogeneizaci\u00f3n de las obligaciones impuestas a dichas plataformas con las requeridas a los operadores en abierto<\/strong> a trav\u00e9s de un cuerpo normativo neutral y equitativo. El presidente de UTECA ha matizado que \u201clos operadores privados tienen una serie de obligaciones o establecimiento de limitaciones que dificultan la labor de distribuci\u00f3n de contenidos audiovisuales y, en definitiva, <strong>discriminan a la TDT frente a otros modelos de distribuci\u00f3n<\/strong>\u201d.<\/p>\n<p>El presidente de Mediaset Espa\u00f1a ha recalcado que la TDT vive un escenario incierto debido a la <strong>resintonizaci\u00f3n de las emisiones derivada de la atribuci\u00f3n de determinadas frecuencias a los operadores de telefon\u00eda m\u00f3vil<\/strong>. Echevarr\u00eda apunta que desde la asociaci\u00f3n \u201cconsideramos que, aunque limitado, el espectro radioel\u00e9ctrico es lo suficientemente amplio como para acoger la coexistencia de los diferentes actores que necesitan del mismo. Una planificaci\u00f3n y correcta gesti\u00f3n de la asignaci\u00f3n espectral ayudar\u00eda a asegurar el ancho de banda necesario para ofrecer una televisi\u00f3n gratuita de calidad y abierta a los avances tecnol\u00f3gicos\u201d.<\/p>\n<p><strong>Estupor<\/strong><\/p>\n<p>Ante las pr\u00f3ximas Elecciones Generales, Echevarr\u00eda ha recordado que la televisi\u00f3n es el medio elegido por la mayor\u00eda de espa\u00f1oles para informarse sobre pol\u00edtica y sobre propuestas electorales y, sin embargo, \u201c<strong>observamos con estupor y perplejidad c\u00f3mo se publicitan iniciativas pol\u00edticas con vocaci\u00f3n de norma audiovisual<\/strong> elaboradas desde el desconocimiento de la realidad del sector\u201d.<\/p>\n<p>Durante la jornada tambi\u00e9n se debati\u00f3 sobre la TDT como principal soporte publicitario. \u201cLa televisi\u00f3n contin\u00faa siendo el primer medio publicitario por volumen de negocio, ha crecido en 2015 en un 6,4% y representa el 15,4% del total de la facturaci\u00f3n publicitaria\u201d, se\u00f1al\u00f3 Echevarr\u00eda.<\/p>\n<p>Constituida en febrero de 1998, <a href=\"http:\/\/uteca.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">UTECA<\/a>\u00a0es la asociaci\u00f3n que representa y defiende los intereses comunes de las televisiones comerciales en abierto en el \u00e1mbito nacional, comunitario e internacional. Actualmente forman parte de UTECA, Mediaset Espa\u00f1a, Atresmedia, Net TV (Grupo\u00a0 Vocento) y Veo TV (Unidad Editorial).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Alejandro Echevarr\u00eda, presidente de la Uni\u00f3n de Televisiones Comerciales en Abierto (UTECA), ha reclamado la actualizaci\u00f3n de la normativa audiovisual<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-54462","post","type-post","status-publish","format-standard","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>UTECA pide actualizaci\u00f3n normativa audiovisual-IPMARK<\/title>\n<meta name=\"description\" content=\"UTECA ha reclamado la actualizaci\u00f3n 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