{"id":54450,"date":"2016-06-01T16:26:44","date_gmt":"2016-06-01T14:26:44","guid":{"rendered":"https:\/\/ipmark.com\/?p=54450"},"modified":"2016-06-01T16:26:44","modified_gmt":"2016-06-01T14:26:44","slug":"grey-espana-cultura-empresarial","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54450","title":{"rendered":"Grey Espa\u00f1a implanta una nueva cultura empresarial"},"content":{"rendered":"<p><strong>Grey Espa\u00f1a anuncia una reorganizaci\u00f3n de su estructura, que se vuelve m\u00e1s plana y descentralizada para dar paso a procesos de trabajo diferentes y a una nueva cultura empresarial orientada al cliente y presidida por la calidad estrat\u00e9gica y creativa. \u00a0<\/strong><\/p>\n<p>Este proceso de transformaci\u00f3n culmina varios meses despu\u00e9s de la llegada de Javier Suso como CEO de Grey Espa\u00f1a el pasado septiembre.<\/p>\n<figure id=\"attachment_54451\" aria-describedby=\"caption-attachment-54451\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54451\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/Javier-Suso_Grey-2016.jpg\" alt=\"Javier-Suso-Grey-Espa\u00f1a\" width=\"345\" height=\"360\" \/><figcaption id=\"caption-attachment-54451\" class=\"wp-caption-text\">Javier Suso, CEO de Grey Espa\u00f1a.<\/figcaption><\/figure>\n<p>La nueva estructura de la agencia estar\u00e1 formada por <strong>equipos multidisciplinares<\/strong>, que integrar\u00e1n \u00a0a perfiles de cuentas, creativos y planificadores estrat\u00e9gicos, liderados por un director de equipo y un director creativo, que ser\u00e1n corresponsables del cumplimiento de sus objetivos espec\u00edficos, de asegurar la m\u00e1xima calidad estrat\u00e9gica y creativa, y de la coordinaci\u00f3n con otras unidades especializados de la agencia, tales como <strong>Shopper Marketing<\/strong> (liderada por Esther Heredia), <strong>Social Media, Innovaci\u00f3n y Tecnolog\u00eda<\/strong> (liderada por Oscar Pe\u00f1a), <strong>RRPP<\/strong> (liderada por Montse Escobar) y <strong>Medios<\/strong> (liderada por Carmen Coll); as\u00ed como con los departamentos de <strong>producci\u00f3n audiovisual y gr\u00e1fica<\/strong> (liderada por Carmen Orbe) y <strong>producci\u00f3n digital<\/strong> (liderada por Joaqu\u00edn Garc\u00eda-Morato).<\/p>\n<p><strong>Promociones<\/strong><\/p>\n<p>La reestructuraci\u00f3n de <a href=\"http:\/\/grey.com\/spain\" target=\"_blank\" rel=\"noopener noreferrer\">Grey Espa\u00f1a<\/a>\u00a0tambi\u00e9n ha supuesto una serie de promociones internas. As\u00ed, <strong>Jordi Vilagut<\/strong>, hasta ahora head of communicacionts planning, ha sido nombrado director de planificaci\u00f3n estrat\u00e9gica de Grey Barcelona.<\/p>\n<p>En el \u00e1rea de creaci\u00f3n, <strong>Alex Henche<\/strong> aumenta sus responsabilidades en la direcci\u00f3n creativa, al tiempo que \u00a0Jes\u00fas Ladero y Est\u00edbaliz G\u00f3mez de la Pe\u00f1a son promocionados a supervisores creativos. Adem\u00e1s, David Bernab\u00e9 y Laura Carnevale se incorporan a la agencia como redactores y Estela Correa como directora de arte.<\/p>\n<p>El departamento de cuentas, a su vez, se ha reforzado con la incorporaci\u00f3n de Ana Castillo, Paula P\u00e9rez-Enciso y Rodrigo Alviso como ejecutivos de cuentas.<\/p>\n<p>Por \u00faltimo, en el equipo de Shopper Marketing, Natalia Tapia ha sido promocionada al puesto de supervisora de cuentas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grey Espa\u00f1a anuncia una reorganizaci\u00f3n de su estructura, que se vuelve m\u00e1s plana y descentralizada para dar paso a procesos<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-54450","post","type-post","status-publish","format-standard","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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