{"id":54438,"date":"2016-06-01T14:22:06","date_gmt":"2016-06-01T12:22:06","guid":{"rendered":"https:\/\/ipmark.com\/?p=54438"},"modified":"2016-06-01T14:22:06","modified_gmt":"2016-06-01T12:22:06","slug":"target-comercial-atresmedia","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54438","title":{"rendered":"Los j\u00f3venes de 16 a 24 a\u00f1os ya no son target comercial"},"content":{"rendered":"<figure id=\"attachment_54440\" aria-describedby=\"caption-attachment-54440\" style=\"width: 345px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-54440\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/06\/jovenes-no-son-target-comercial1.jpg\" alt=\"Atresmedia-Publicidad- nuevo-target-comercial\" width=\"345\" height=\"212\" \/><figcaption id=\"caption-attachment-54440\" class=\"wp-caption-text\">Los j\u00f3venes de 16 a 24 a\u00f1os han sido sustituidos por los adultos de 55 a 59 a\u00f1os en el target comercial de Atresmedia Publicidad.<\/figcaption><\/figure>\n<p><strong>Atresmedia Publicidad ha actualizado su target comercial para adaptarse mejor al mercado laboral actual\u00a0 y al nuevo \u00edndice socioecon\u00f3mico propuesto por la Asociaci\u00f3n para la investigaci\u00f3n de medios de comunicaci\u00f3n (AIMC). <\/strong><\/p>\n<p>El nuevo target comercial <strong>cambia el rango de edad, pasando a tener en cuenta el tramo de 55-59 a\u00f1os en vez del tramo de 16-24 como se hac\u00eda en la actualidad<\/strong>. El hecho de que el 50% de los j\u00f3venes espa\u00f1oles est\u00e9n desempleados y el mayor poder econ\u00f3mico del tramo 55-59 a\u00f1os ( multiplican por cinco la renta per c\u00e1pita del target 16-24) son los motivos de este cambio.<\/p>\n<p>En consecuencia, a partir del 1 de junio, <a href=\"http:\/\/www.atresmediapublicidad.com\" target=\"_blank\" rel=\"noopener noreferrer\">Atresmedia Publicidad<\/a>\u00a0trabajar\u00e1 con un <strong>nuevo target comercial compuesto por individuos de 25 a 59 a\u00f1os <\/strong>(Indiv. de 25-59 A1-A2-B-C-D-E1+10M), que supone la evoluci\u00f3n del utilizado hasta ahora (Individuos de 16-54 clases A-MA-MM-MB+10M) para una mejor representaci\u00f3n de la nueva realidad econ\u00f3mica y social<\/p>\n<p>Este enfoque tiene en cuenta el <strong>nuevo \u00edndice socioecon\u00f3mico<\/strong> propuesto por la Asociaci\u00f3n para la investigaci\u00f3n de medios de comunicaci\u00f3n (AIMC). El peso de este nuevo target comercial engloba al 40% de la poblaci\u00f3n (vs. el 42% del antiguo).<\/p>\n<p>Hasta ahora la variable clase social se ha clasificado atendiendo a dos factores, el nivel de educaci\u00f3n y la ocupaci\u00f3n. En base a criterios m\u00e1s actuales y objetivos, la nueva clasificaci\u00f3n a\u00f1ade variables como el cruce de educaci\u00f3n y tipo de trabajo del sustentador principal, la actividad (trabaja, jubilado, parado e inactivo) y el cruce de tama\u00f1o de hogar y n\u00famero de individuos con ingresos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Atresmedia Publicidad ha actualizado su target comercial para adaptarse mejor al mercado laboral actual\u00a0 y al nuevo \u00edndice socioecon\u00f3mico propuesto<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5894],"tags":[194],"class_list":["post-54438","post","type-post","status-publish","format-standard","hentry","category-media","tag-television"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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