{"id":54173,"date":"2016-05-23T17:01:25","date_gmt":"2016-05-23T15:01:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=54173"},"modified":"2016-05-23T17:01:25","modified_gmt":"2016-05-23T15:01:25","slug":"el-chupete-comunicacion-infantil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54173","title":{"rendered":"La Generaci\u00f3n Z en El Chupete"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54174\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/ElChupete-GeneracionZ.jpg\" alt=\"Generaci\u00f3n Z-El Chupete-2016\" width=\"690\" height=\"278\" \/>La Generaci\u00f3n Z, la formada por los nacidos entre los a\u00f1os 2000 y 2015\/20, ser\u00e1n el eje central de la pr\u00f3xima edici\u00f3n del Festival Internacional de Comunicaci\u00f3n Infantil El Chupete, que se celebrar\u00e1 en Madrid los d\u00edas 6 y 7 de julio de 2016. <\/strong><\/p>\n<p>Bajo el t\u00edtulo \u201cEl futuro de la comunicaci\u00f3n infantil. La generaci\u00f3n Z\u201d, durante el festival se analizar\u00e1n las caracter\u00edsticas de estos ni\u00f1o y j\u00f3venes que plantean un nuevo desaf\u00edo para los medios de comunicaci\u00f3n, las marcas y la sociedad en general.<\/p>\n<p>Seg\u00fan Rodrigo Ron,\u00a0 director y co-fundador de <a href=\"http:\/\/www.elchupete.com\/en\/home?lang=es&amp;\" target=\"_blank\" rel=\"noopener noreferrer\">El Chupete<\/a>, se trata de un grupo poblacional con un perfil autodidacta, muy creativo, impaciente, algo arrogante, emprendedor y que no concibe un mundo sin conexi\u00f3n. \u201cTenemos ante nosotros el reto apasionante de conocer las caracter\u00edsticas de esta nueva generaci\u00f3n digital para entenderla mejor y preparar todos los cambios sociales que vamos a sufrir. Ser capaces de aprender a comunicar con ellos y adaptar todos los recursos que nos lleven a contribuir y enriquecer el potencial de este p\u00fablico infantil y juvenil\u201d, se\u00f1ala el director de El Chupete.<\/p>\n<p><strong>V\u00eddeo conmemorativo<\/strong><\/p>\n<p>Con motivo de su 12 aniversario, El Chupete ha presentado un presenta v\u00eddeo conmemorativo que ser\u00e1 presentado en esta edici\u00f3n, que trae como una de sus principales novedades una categor\u00eda para campa\u00f1as de Youtube.<\/p>\n<p>Tambi\u00e9n se inauguran otras dos categor\u00edas, una para \u201cLibros y publicaciones infantiles y juveniles\u201d, otra de \u201cObras de teatro y musicales\u201d.<\/p>\n<p><iframe loading=\"lazy\" title=\"FESTIVAL EL CHUPETE 2016\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/FiFHsJAzeLQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La Generaci\u00f3n Z, la formada por los nacidos entre los a\u00f1os 2000 y 2015\/20, ser\u00e1n el eje central de la<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[442],"class_list":["post-54173","post","type-post","status-publish","format-standard","hentry","category-agencias","tag-publicidad-infantil"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Generaci\u00f3n Z a debate en El Chupete-IPMARK<\/title>\n<meta name=\"description\" content=\"La Generaci\u00f3n Z, la formada por los nacidos entre los a\u00f1os 2000 y 2015\/20, ser\u00e1n el eje central de la pr\u00f3xima edici\u00f3n de El Chupete\" \/>\n<meta name=\"robots\" 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