{"id":54163,"date":"2016-05-23T16:38:54","date_gmt":"2016-05-23T14:38:54","guid":{"rendered":"https:\/\/ipmark.com\/?p=54163"},"modified":"2016-05-23T16:38:54","modified_gmt":"2016-05-23T14:38:54","slug":"starcom-group-masmovil","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=54163","title":{"rendered":"La agencia de medios Starcom Group se queda con M\u00e1sm\u00f3vil"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-54164\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/2016\/05\/M\u00e1sM\u00f3vil_campa\u00f1a-publicidad.jpg\" alt=\"M\u00e1sM\u00f3vil-campa\u00f1a-publicidad-Starcom\" width=\"690\" height=\"278\" \/>La agencia de medios Starcom Group ser\u00e1 la responsable de dise\u00f1ar y ejecutar las campa\u00f1as de medios tanto off como on line (incluyendo todas las disciplinas: display, SEM, mobile, social o program\u00e1tica) de M\u00e1sm\u00f3vil. Antes de confiar su comunicaci\u00f3n a Starcom Group, M\u00e1sM\u00f3vil trabaj\u00f3 con otras agencias, como Equmedia, Territorio Creativo y Digital Group.\u00a0<\/strong><\/p>\n<p>As\u00ed mismo, y en colaboraci\u00f3n con <strong>Pink Lab<\/strong>, la compa\u00f1\u00eda de innovation &amp; bizz transformation impulsada por Germ\u00e1n Silva, el \u00e1rea de contenidos de la agencia de medios ha sido elegida para desarrollar toda la creatividad de M\u00e1sm\u00f3vil que incluye tanto el <strong>dise\u00f1o de su nueva identidad corporativa<\/strong> (y su aplicaci\u00f3n en todos los canales, tanto on como off) como la nueva <strong>campa\u00f1a de relanzamiento<\/strong> y, por consiguiente, de reposicionamiento de M\u00e1sm\u00f3vil como proveedor de servicios convergentes. Para esta campa\u00f1a se han desarrollado 18 piezas para TV, Internet, mobile, gr\u00e1fica, exterior, etc.<\/p>\n<p>\u201cEs una vuelta a los a\u00f1os 90 en los que las agencias ofrec\u00edan <strong>servicios plenos<\/strong> a sus clientes con la ventaja adicional de que ahora gracias al Data y a la tecnolog\u00eda adem\u00e1s de poder ser m\u00e1s r\u00e1pidos en la implementaci\u00f3n de las campa\u00f1as, en un sector en el que el time to market es crucial, seremos mucho m\u00e1s eficientes en la gesti\u00f3n del presupuesto, desarrollando estrategias de marketing de precisi\u00f3n que nos permitir\u00e1n alcanzar de forma segmentada targets concretos con contenidos espec\u00edficos\u201d explica Marcos Mart\u00ednez de la Escalera, director de estrategia y transformaci\u00f3n digital de Starcom Group.<\/p>\n<p>https:\/\/youtu.be\/GgiwiXElcOI<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios Starcom Group ser\u00e1 la responsable de dise\u00f1ar y ejecutar las campa\u00f1as de medios tanto off como<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56,5893],"tags":[],"class_list":["post-54163","post","type-post","status-publish","format-standard","hentry","category-agencias","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Agencia de medios Starcom gana M\u00e1sM\u00f3vil-IPMARK<\/title>\n<meta name=\"description\" content=\"La agencia de medios Starcom ha ganado la cuenta de medios y de creatividad de M\u00e1sM\u00f3vil, cuarto operador telef\u00f3nico en Espa\u00f1a\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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